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The future of drinks: W&H. 28 millions inhabitants 68% between 15 and 65 years old No predominant religion Around 19,4 millions potential buyers.

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Presentation on theme: "The future of drinks: W&H. 28 millions inhabitants 68% between 15 and 65 years old No predominant religion Around 19,4 millions potential buyers."— Presentation transcript:

1 The future of drinks: W&H

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3 28 millions inhabitants 68% between 15 and 65 years old No predominant religion Around 19,4 millions potential buyers

4 Market is increasing Highly profitable market 1 st drink market before carbonated drinks and alcohols

5 4 partners with completing backgrounds A revolutionary product A start from nothing A new brand with the best image: – Green & sustainable development – Modern – Dynamic – Healthy

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7 Fast growing market: 5.7% per year ! 2.5 billion RM per year ! 15-64 years old in Malasia : 68 %

8 Non-carbonated drinks : +5.4% Carbonated drinks : -3.2%

9 Tea consumption in Malaysia: 0.5kg/year Much higher than in other countries… … because Malay want to be healthy !

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11 An old success Originally from Europe Actualized for modern times

12 A partnership managed by a council of 4 December: Drop off brevets January: Start the build of the manufactory and develop a distribution network October: beginning of the advertising November: product launching

13 Constant survey to evaluate the products – Free feedbacks on Internet – Official survey every 5 years A laboratory for increasing artificial flavors Development of new flavors and/or products

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15 Target: 24000 bottles/day – ½L: 12000 – 1L: 12000 2 production chains 5 different flavors  4800 bottles of each flavor R&D department Delivery department

16 Daily quality control Continuous control of the production chains – 2 employees per chain – 1 responsible to supervise per chain 1 trimestral audit

17 Current target market

18 MASS MARKET

19 Current target market People want to be green

20 Current target market People want to be healthy

21 Current competitors

22 WE STAY FOCUS ON ONLY ONE INNOVATIVE PRODUCT

23 Current distributor network

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27 Product The name have to be: simple, while still recall the concept

28 Product Wat’Orange Wat’Pinneaple Wat’Apple

29 Product Transparent packaging « Green » colors Simple label

30 Promotion New product, be clever

31 Promotion

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34 Production chain workers Supervision team Scientists Maintenance team Drivers Audit committee

35 Finance & accounting Sales & marketing Operational Supply chain & logistic Quality

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37 New in the market Competition Slow adoption

38 Internal/External Fraud Employment practice (ex : discrimination) Business practice (ex : market manipulation)

39 Damages to physical assets Business disruption and system failure Execution, delivery and process management

40 Union Skilled workforce

41 Liabilities Investors Litigation

42 Keep investors Active board

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44 Business registration fees License and permits Inventory Down payments

45 Salaries Raw materials Promotion Distribution

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