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Published byDortha Clarke Modified over 9 years ago
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The future of drinks: W&H
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28 millions inhabitants 68% between 15 and 65 years old No predominant religion Around 19,4 millions potential buyers
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Market is increasing Highly profitable market 1 st drink market before carbonated drinks and alcohols
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4 partners with completing backgrounds A revolutionary product A start from nothing A new brand with the best image: – Green & sustainable development – Modern – Dynamic – Healthy
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Fast growing market: 5.7% per year ! 2.5 billion RM per year ! 15-64 years old in Malasia : 68 %
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Non-carbonated drinks : +5.4% Carbonated drinks : -3.2%
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Tea consumption in Malaysia: 0.5kg/year Much higher than in other countries… … because Malay want to be healthy !
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An old success Originally from Europe Actualized for modern times
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A partnership managed by a council of 4 December: Drop off brevets January: Start the build of the manufactory and develop a distribution network October: beginning of the advertising November: product launching
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Constant survey to evaluate the products – Free feedbacks on Internet – Official survey every 5 years A laboratory for increasing artificial flavors Development of new flavors and/or products
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Target: 24000 bottles/day – ½L: 12000 – 1L: 12000 2 production chains 5 different flavors 4800 bottles of each flavor R&D department Delivery department
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Daily quality control Continuous control of the production chains – 2 employees per chain – 1 responsible to supervise per chain 1 trimestral audit
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Current target market
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MASS MARKET
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Current target market People want to be green
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Current target market People want to be healthy
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Current competitors
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WE STAY FOCUS ON ONLY ONE INNOVATIVE PRODUCT
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Current distributor network
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Product The name have to be: simple, while still recall the concept
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Product Wat’Orange Wat’Pinneaple Wat’Apple
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Product Transparent packaging « Green » colors Simple label
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Promotion New product, be clever
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Promotion
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Production chain workers Supervision team Scientists Maintenance team Drivers Audit committee
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Finance & accounting Sales & marketing Operational Supply chain & logistic Quality
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New in the market Competition Slow adoption
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Internal/External Fraud Employment practice (ex : discrimination) Business practice (ex : market manipulation)
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Damages to physical assets Business disruption and system failure Execution, delivery and process management
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Union Skilled workforce
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Liabilities Investors Litigation
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Keep investors Active board
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Business registration fees License and permits Inventory Down payments
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Salaries Raw materials Promotion Distribution
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