1. Company Overview

2. Strong and trusting relationships with KOL’s that provide unique access to market influencers Experience in developing and implementing hundreds of programs in a variety of therapeutic areas Each program developed is supported by research and program evaluations to ensure effective and efficient ROE Commitment to educational excellence and continued pursuit of innovation in program strategies and tactics 2 Corporate Attributes Key Strengths and Competencies

3. 12 year old multiple award-winning ACCME-accredited medical education company Staff excellence Laser focused on staying abreast/ahead of the changing environment We develop activities with research-based needs assessments, that are innovative, well-designed, and well-executed We continuously monitor programs to facilitate ongoing improvement July 2013: awarded 4-year reaccreditation Paradigm Expertise and Leadership

4. Four staff members of the Alliance for Continuing Education in the Health Professions Two senior staff have earned CCMEP™ designation Paradigm is fully versed in all federal and industry guidelines  Essentials and Standards of the ACCME  AMA, PhRMA, AdvaMed, FDA, and OIG guidelines  PPSA Continuous professional development for all staff Paradigm CME Expertise

5. Strong Understanding of Content and Effective Activity Design Combining scientific expertise with the editorial ability to transform content into “learnable” concepts Utilization of “principles of adult learning” Development of interactive programs to enhance learner participation Use of case-based reinforcement — with real-world experiences Leveraging of relationships with experts 5

6. Strong Thought Leader Relationships Our faculty are thought leaders in their fields of expertise—clinical, research, and academic medicine—who excel at education Faculty agree with our educational approach – Evidence-based focus, scientifically and tactically sound Our faculty trust us and want to continue working with us 6

7. Educating the Correct Audiences Through Targeting and Recruitment Utilization of effective targeting through Leveraging of thought leader relationship Thorough understanding of specialties involved List research and analysis – Specialty society lists – Institutional lists – HVP lists Multiple recruitment techniques including – Non-personal approaches – Personal approaches 7

8. Therapeutic Area Experience GI Acid Suppression IBS Chronic Constipation Infectious Disease Antifungals Antivirals Antibiotics Diagnostics Metabolic Disease Diabetes Nephrology Hyponatremia Hypertension Ophthalmology AMD Diabetic Retinopathy Respiratory Asthma COPD Oncology Basal Cell Carcinoma Bladder Cancer Febrile Neutropenia Leukemia Lymphoma Melanoma NSCLC Prostate Cancer Renal Cell Carcinoma Urology Low T BPH UTI Cardiovascular ACS Anticoag Reversal FFP Hypertension Thrombosis 4 Factor PCC CNS Alzheimer’s Fibromyalgia Dermatology Aesthetic Medicine Acne Acne Scarring Actinic Keratosis Atopic Dermatitis Basal Cell Carcinoma Melanoma Onychomycosis Tinea Pedis

9. Expertise Across Multiple Educational Formats Education using the most effective method for the learners Live activities (single and multigrantor) Large meetings (freestanding and aligned) Small meetings Workshops/working groups Hospital-based (grand rounds, residents/fellows, nurses) State, Regional and Local Enduring Electronic A/V Webinars On-line text based Websites Apps Print media Case-based publications, meeting synopses

10. Knowledge CompetencePerformance Analysis and reporting of changes in Knowledge, Competence, and Performance Quantify CME activity effectiveness Translate results into needs assessment data for future CME planning Analysis of outcomes assessment methodology, pre- and post-test questions, and evaluation Recommendations on question structure and evaluation design Development and implementation of follow-up survey Comprehensive reporting including scientific review (SPSS) Impactful Outcomes Assessment

11. Grantors 11

12. Thank you!