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Published bySharyl Howard Modified over 9 years ago
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“Advertising is what you pay for; PR is what you pray for.” ✓ Earned not paid for ✓ Relatively better value ✓ Proven to be more powerful ✓ Generates hype and profile ✓ Drives sales
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The Author, The Journalist, The Reader ✓ Manage relationships ✓ Attention to detail ✓ Anticipate ✓ Generate ideas ✓ Build hype and drive sales
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“Times readers buy more books than any other broadsheet reader.” Celia Duncan, Deputy Editor of The Times Magazine 1.73 million readers across multiple platforms
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BBC Breakfast - 7 million loyal, informed viewers
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✓ 6 million loyal listeners ✓ I Am Pilgrim shot to #4 in minutes. ✓ Chris Columbus’ House of Secrets: increase of 1,300% within 12 hours Simon Mayo’s Book Club
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The Guardian Online - 2.3 million users
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Driving Sales - 20+ million book-buyers
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+ = Imagination and Drive
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#specialmoments #timedifferencehell #itstheweekend #whatthehellamidoing
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