2. “Advertising is what you pay for; PR is what you pray for.” ✓ Earned not paid for ✓ Relatively better value ✓ Proven to be more powerful ✓ Generates hype and profile ✓ Drives sales

3. The Author, The Journalist, The Reader ✓ Manage relationships ✓ Attention to detail ✓ Anticipate ✓ Generate ideas ✓ Build hype and drive sales

5. “Times readers buy more books than any other broadsheet reader.” Celia Duncan, Deputy Editor of The Times Magazine 1.73 million readers across multiple platforms

6. BBC Breakfast - 7 million loyal, informed viewers

7. ✓ 6 million loyal listeners ✓ I Am Pilgrim shot to #4 in minutes. ✓ Chris Columbus’ House of Secrets: increase of 1,300% within 12 hours Simon Mayo’s Book Club

8. The Guardian Online - 2.3 million users

10. Driving Sales - 20+ million book-buyers

12. + = Imagination and Drive

13. #specialmoments #timedifferencehell #itstheweekend #whatthehellamidoing