1. Bringing Human Trafficking to Reality Team JAPAN

2. Many of the cause for human trafficking lies in developed countries. Organ Transplant Sex Tourism Sweat-Shop Work OBSERVATION

3. Nevertheless, those from developed countries are the ones unconcerned & ignorant. They think the matter is something of the past, something hard to believe it is actually happening. OBSERVATION

4. Campaign GOAL To make “human trafficking” something relevant & realistic to those who live in developed countries.

5. Approach to bring it REAL To bring in their most important thing in the world.

6. INSIGHT Themselves < Baby ???

7. $ $90.00 IDEA HOW MUCH IS YOUR BABY? BABY NAME TAG SHOPPING PRICE TAG

8. GLOBAL AVERAGE PRICE FOR HUMAN TRAFFICKING. $90.00 FRONTBACK IDEA EVERY BABY MUST BE PRICELESS, OF COURSE YOUR’S TOO. Of course, Your baby is WE MIGHT HAVE SURPRISED YOU. ALTHOUGH, THERE ARE CHILDREN WHO ARE PRICE TAGGED IN SOME COUNTRIES. LET’S END THIS TRAGEDY TOGETHER. $PRICELESS SHARE YOUR PHOTO THROUGH SNS. SCAN THE CODE IN FRONT, & DONATE $9 NOW. FREE

9. SPECIAL EVENT SNSMEDIA MOVIE Create a buzz leveraging this stimulating moment. Create a movie of the event, and use it as an amplification tool. The people who have experienced this, Will share on SNS Giving the birth to a child is one of The biggest events to share. Accelerate the amplification. This will be the key to spread social. Hold an event spontaneously in hospitals of 20 developed countries on 30 th July. After, hold an event everyday in a smaller scale. Invite media during event. The video being featured in viral medias. The movie with big impact to be shared online. + Create a good circulation from SNS to media, and vice versa LOBBYING Any officials are parents when confronting childbirth. Tie-in with hospitals with clients of officials.

10. INFORMATION SOURCE REAL SNS SNS+MEDIA SNS to SNS MOVIE Not only limited to an on-site activity, but this will become a mass targeted activity with a cutting edge idea despite of less reach. $PRICELESS $100,000 COST RESULT $3,000,000

11. $ $90.00 HOW MUCH IS YOUR BABY? BABY NAME TAG SHOPPING PRICE TAG 1. The Situation/Starting Point Many people in the developed countries are contributing to human trafficking, although, most of them don’t realize that. 2. The Goal/Objectives Make “human trafficking” something relevant & realistic to those who live in developed countries. 3. The Strategy Create relevancy with unrealistic issues, by applying that to something most relevant & important in their lives. 4. The Creative Idea Setting a price on the most unexpected figure in developed countries, which are new born babies. This hard to believe reality will deeply dive into people’s sentiment, make them think & take action. 5. Execution Leveraging the International Human Trafficking Day, we will conduct an event with the shopping price tag idea as a core at hospitals in 20 countries. We will amplify this through SNS & media with an easy to share idea and it’s movie.