2. Co-ordinated by aparsen.eu #APARSEN Co-funded by the European Union under FP7-ICT-2009-6 Value proposition: Key for DP Sustainability Ruben RIESTRA APARSEN Training on Sustainability

3. Value Proposition Management tool for decision making Brief strategy statement describing: Who benefits How they benefit Why they should adopt our offering

4. Sustainability prerequisites 1. A compelling Value Proposition 2. Clear and stable Incentives to preserve 3. Well-defined Roles & Responsibilities. BRTF

5. A Compelling Value proposition Is Relevant for our targeted customers Highlights OUR differential traits Offers Measurable impacts of usage

6. Value Proposition deployment Stages Diagnosis & forecasts Vision & Strategic Objectives Design & planning Time Operation Value Proposition Business Model Business Plan Annual Programme/Budget Market Research Competitors Analysis SWOT