1. Copyright © 2014 by The University of Kansas Meeting the Media

2. Copyright © 2014 by The University of Kansas Person-to-person interview: Prepare Practice Control presentation Portray positive image Build a connection Use body language

3. Copyright © 2014 by The University of Kansas Before an interview: Prepare Practice Develop "sound bites" Prepare background information Visual aids

4. Copyright © 2014 by The University of Kansas During an interview Non-verbal: Good eye contact Be natural Look alert Be aware of body language Show enthusiasm Smile

5. Copyright © 2014 by The University of Kansas During an interview Verbal: Speak clearly Be discreet Be polite, not passive Avoid arguing Avoid jargon Stay focused Meaningful statistics Summarize

6. Copyright © 2014 by The University of Kansas After an interview: Thank reporter Offer to answer questions Be professional Be courteous

7. Copyright © 2014 by The University of Kansas When you call a reporter: Present credentials Explain organization Ask about availability Be confident Deliver simple pitch Get to the point

8. Copyright © 2014 by The University of Kansas When a reporter calls you: Answer as best you can Prepare your own angle Words and phrases to help reframe issue If you don't know, give a reference

9. Copyright © 2014 by The University of Kansas Before TV or radio show find out: Format Point of view Host Other guests Allotted time Audience

10. Copyright © 2014 by The University of Kansas On the air: Repeat main points Bring notecards Speak confidently Use hand gestures Encourage audience involvement Watch yourself and learn

11. Copyright © 2014 by The University of Kansas Media events are: Short Simple Visual Events

12. Copyright © 2014 by The University of Kansas Press conference essentials: Significant story A lot of media representatives Plenty of preparation time Invitations Big facility Effective spokesperson Clear story