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Published byCassandra Campbell Modified over 9 years ago
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1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN? CREAX process
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Our competitors? Air, Nitrogen? Heat in production? Can I convert sources to energy? Resources associated to people? Can I turn negative into positive? Can I solve the problem on a different level? Are my clients a resource? Waste streams? Transporting time? Gravity, sunlight, time? Our research people? Free patents? University research? The internet? Cheap materials? The patent database? What properties are still a resource? 2
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RESOURCES ARE EVERYWHERE! 3
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4 To be resourceful is to be creative within constraints
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