1. So What Is Ethnography Anyway?

2. Introduction
Ethnography: Ellen Isaacs at TEDxBroadway

3. Ethnography
Ethnography is qualitative research methodology that seeks to understand a cultures behaviours and beliefs through observation and interview.

4. History Started in the early 1900’s It’s roots are in anthropology
Colonialists used this to study unknown and foreign cultures
In the 1920’s this research method was adopted by the members of the Chicago School of Sociology
1940’s the trend expanded.
Today it has become a common methodology used by social sciences and different academic fields

5. Qualitative Framework
Ethnography is a qualitative study because:
Seeks answers to questions that are not readily measured.
There is a relationship with participants
Data is analyzed to understand a phenomena
The study occurs in a natural setting
Jane Goodall

6. Methods Observations Interviews Surveys Investigations
Collection of Objects and Artifacts

7. How to do Ethnography
Come Down From Your Ivory Towers

8. Characteristics of an Ethnographic Research Report
A description of the culture being studied
Extensive field work
Data analysis identifies patterns of behaviours, beliefs and language
A personal reflection and cultural image are explained in the findings

9. Challenges Time consuming Can be risky to the researcher
Data Interpretation
Interviewer Effect

10. Advantages
Allows insight into cultures that would not be known otherwise
Provides a more comprehensive perspective then other forms of research
Direct Observation- first hand reporting

11. Types of Ethnographic Studies
Classic/traditional ethnography
Rapid ethnography
Critical ethnography
Online ethnography
Duoethnography
Autoethnography

12. Issues Facing Ethnographers
Observing participants in limited environments
Shortened field studies
Internet or virtual ethnography
Reliance on interviews alone

13. Examples of Ethnography in Education
How the students in a particular class respond to a substitute teacher.
Poverty affects on schooling of children
High school inclusion
Social integration of students with visual impairments

14. Questions for discussion:
3rd Rock From the Sun
Questions for discussion:
What are some of the things the characters are learning/observing from the human race?
How do they attempt to immerse themselves into the culture?
What challenges do they face in their research?
How do they gather the information?