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So What Is Ethnography Anyway?

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Presentation on theme: "So What Is Ethnography Anyway?"— Presentation transcript:

1 So What Is Ethnography Anyway?

2 Introduction Ethnography: Ellen Isaacs at TEDxBroadway

3 Ethnography Ethnography is qualitative research methodology that seeks to understand a cultures behaviours and beliefs through observation and interview.

4 History Started in the early 1900’s It’s roots are in anthropology
Colonialists used this to study unknown and foreign cultures In the 1920’s this research method was adopted by the members of the Chicago School of Sociology 1940’s the trend expanded. Today it has become a common methodology used by social sciences and different academic fields

5 Qualitative Framework
Ethnography is a qualitative study because: Seeks answers to questions that are not readily measured. There is a relationship with participants Data is analyzed to understand a phenomena The study occurs in a natural setting Jane Goodall

6 Methods Observations Interviews Surveys Investigations
Collection of Objects and Artifacts

7 How to do Ethnography Come Down From Your Ivory Towers

8 Characteristics of an Ethnographic Research Report
A description of the culture being studied Extensive field work Data analysis identifies patterns of behaviours, beliefs and language A personal reflection and cultural image are explained in the findings

9 Challenges Time consuming Can be risky to the researcher
Data Interpretation Interviewer Effect

10 Advantages Allows insight into cultures that would not be known otherwise Provides a more comprehensive perspective then other forms of research Direct Observation- first hand reporting

11 Types of Ethnographic Studies
Classic/traditional ethnography Rapid ethnography Critical ethnography Online ethnography Duoethnography Autoethnography

12 Issues Facing Ethnographers
Observing participants in limited environments Shortened field studies Internet or virtual ethnography Reliance on interviews alone

13 Examples of Ethnography in Education
How the students in a particular class respond to a substitute teacher. Poverty affects on schooling of children High school inclusion Social integration of students with visual impairments

14 Questions for discussion:
3rd Rock From the Sun Questions for discussion: What are some of the things the characters are learning/observing from the human race? How do they attempt to immerse themselves into the culture? What challenges do they face in their research? How do they gather the information?


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