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Beer Nick Byrne Lanie Nguyen-Johnson Chicken wings 3-D glasses Grocery List.

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Presentation on theme: "Beer Nick Byrne Lanie Nguyen-Johnson Chicken wings 3-D glasses Grocery List."— Presentation transcript:

1 Beer Nick Byrne Lanie Nguyen-Johnson Chicken wings 3-D glasses Grocery List

2 Super Bowl XLIII Super Bowl XLIII was broadcasted in more than 220 countries and territories in 35 languages. An estimated one billion people tuned in. Final Score: 27-23 – Pittsburg Steelers

3 Super Bowl XLIII Commercials A 30 second slot sold for $2.4 - $3 million, which are the most expensive in global television. Research suggests that up to half of viewers in the US tune in specifically for the adverts.

4 Breaking Ground in 3D Fans were treated to 3D commercials for the first time. DreamWorks' Monsters vs. Aliens and PepsiCo's SoBe Lifewater featured the 3D commercials. The commercials required special 3D glasses. The 3D glasses use new technology know as Intel InTru 3D and ColorCode 3D, which replaces the old red-blue Anaglyph system. One of the benefits of the modern system is that the images also work in 2D without the the glasses.

5 Grab Your 3D Glasses!!! American Paper Optics produced over 125 million pairs of 3D glasses. The 3D glasses are distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be distributed via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues. Available mid to late January. FREE to consumers!!!

6 Monsters vs. Aliens Jeffrey Katzenberg, DreamWorks Animation chief executive, said: – "It's perhaps the biggest media- advertising event in history" and "involves tens of millions of dollars.” – "We worked longer on this than anyone in the history of the Super Bowl — 4½ years!” – "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story."

7 SoBe Life Water The new 60-second spot, titled "Lizard Lake,” Created and directed by Super Bowl veteran and brand inventor Peter Arnell of Arnell Featuring former Super Bowl champions Ray Lewis, Justin Tuck and Matt Light. Original song, "SoBelieve.” …graceful aren’t they?

8 Other Funny Commercials Pepsi Max - “I’m Good”I’m Good Go Daddy – “Baseball”Baseball Gatorade – “Tiger” and “Jordan”TigerJordan Bridgestone – “Hot Item”Hot Item BudLight – “Conan”Conan Doritos “Crystal Ball”Crystal Ball

9 Sources Pictures http://blog.cleveland.com/superbowl_impact/2009/02/medium_winnertd.jpg http://www.nflfootballstadiums.com/images/Pittsburgh-Steelers-Logo.gif http://www.nflfootballstadiums.com/images/Arizona-Cardinals-Logo.gif http://www.slashfilm.com/wp/wp-content/images/3dchuckglasses.jpg http://www.midwestsportsfans.com/wp-content/uploads/2009/02/bts_03.jpg Movie Clips http://www.youtube.com/watch?v=kg-p5Xsct4Y http://www.monstersvsaliens.com/ Articles http://news.sky.com/skynews/Home/World-News/Super-Bowl-XLIII-Gets-Under-Way-President- Obama-Among-One-Billion-Viewers-To-Watch-NFL-Climax/Article/200902115214849 lpos=World_News_Carousel_Region_4&lid=ARTICLE_15214849_Super_Bowl_XLIII_Gets_Under_W ay%3A_President_Obama_Among_One_Billion_Viewers_To_Watch_NFL_Climax http://www.baltimoresun.com/entertainment/bal-al.eye01feb01,0,423141.story http://www.telegraph.co.uk/sport/othersports/americanfootball/4424194/Super-bowl- Commercials-in-3D-break-new-ground.html http://www.3dglassesonline.com/super_bowl_2009/index.html http://beta.investors.com/NewsAndAnalysis/Article.aspx?id=87112847&source=Newsfeed

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