1. October 6, 2009Lawrence Hall of Science Using Social Media Networks to Engage Your Audience and Build Community Presented by: Frank Kusiak Nicole Medina

2. October 6, 2009Lawrence Hall of Science Topics Covered What are social media networks? Why is it important? How is the Lawrence Hall of Science using social media? How can I best use social media for my organization?

3. October 6, 2009Lawrence Hall of Science What is a Social Media Network?

4. October 6, 2009Lawrence Hall of Science Online Communities

5. October 6, 2009Lawrence Hall of Science Why Care? Low Cost Customizable Portable: #lhssocial Personal and Professional Development 2 Way Communication

6. October 6, 2009Lawrence Hall of Science Lawrence Hall of Science Social Media Sites Facebook http://www.facebook.com/pages/Berkeley-CA/Lawrence-Hall-of- Science/7700759285 Twitter http://www.twitter.com/berkeleyscience Myspace http://www.myspace.com/lawrencehallofscience Flickr http://www.flickr.com/groups/lawrencehall/ YouTube http://www.youtube.com/user/lawrencehallscience

7. October 6, 2009Lawrence Hall of Science Lawrence Hall of Science Affiliated Social Media Sites LHSstargazing http://twitter.com/lhsstargazing Geek Out http://twitter.com/berkeleygeek LHSeducation http://twitter.com/lhseducation DiscoveryCorner http://twitter.com/DiscoveryCorner ScienceView http://twitter.com/scienceview

8. October 6, 2009Lawrence Hall of Science LHS Facebook http://www.facebook.com/home.php#/pages/Berkeley- CA/Lawrence-Hall-of-Science/7700759285?ref=ts

9. October 6, 2009Lawrence Hall of Science LHS Facebook Goals of the LHS Facebook: Update fans about Hall events Provide fans more information about hall workshops, classes, camps and education resources Provide an online venue for discussions about current science research and issues Create a community for fans of LHS and of science

10. October 6, 2009Lawrence Hall of Science LHS Facebook: User Statistics

11. October 6, 2009Lawrence Hall of Science LHS Facebook: User Interaction Statistics

12. October 6, 2009Lawrence Hall of Science LHS Facebook: Examples of Fan Interactions Example 1: Fan Mail Example 2: Fan Mail

13. October 6, 2009Lawrence Hall of Science LHS Facebook: Examples of Fan Interactions Example 3: Online community discussing science events Example 4: Direct Questions

14. October 6, 2009Lawrence Hall of Science LHS Twitter http://twitter.com/berkeleyscience

15. October 6, 2009Lawrence Hall of Science LHS Twitter Goals of the LHS Twitter Update fans about Hall events Provide fans more information about hall workshops, classes, camps and education resources Provide an online venue for discussions about current science research and issues Create a community for fans of LHS and of science

16. October 6, 2009Lawrence Hall of Science LHS Twitter 205 followers 79 “Tweets” Active since July 31, 2009

17. October 6, 2009Lawrence Hall of Science LHS Twitter: Examples of User Interactions Example 1: Re-tweeting (RT) Example 2: Replying to a Tweet Example 3: Fan mail/mentions

18. October 6, 2009Lawrence Hall of Science Determining the Best Social Media Network For Your Group There are many social media platforms to choose from. Each one has its own unique benefits.

19. October 6, 2009Lawrence Hall of Science Determining the Best Social Media Network For Your Group Twitter Best for posting brief updates, news articles, links to resources, networking with other organizations

20. October 6, 2009Lawrence Hall of Science Determining the Best Social Media Network For Your Group Facebook Best for posting brief updates, news articles, links to resources Facebook “pages” have many optional features, such as discussion boards, review features that make receiving feed back and thread conversations easy to manage

21. October 6, 2009Lawrence Hall of Science Determining the Best Social Media Network For Your Group Ning Ning is a customizable social network. Users can have their own profile specific to that network. Example Nings: Classroom 2.0 Planet FOSS Trials

22. October 6, 2009Lawrence Hall of Science Determining the Best Social Media Network For Your Group Ning Best for bulletin board type discussions with multiple topics, unique personal profiles and blogs specific to your network

23. October 6, 2009Lawrence Hall of Science Example Ning: Planet FOSS Trials http://planetfoss.ning.com/

24. October 6, 2009Lawrence Hall of Science Determining the Best Social Media Network For Your Group Yammer An intra-organizational Twitter Myspace Other social media platforms are recommended over Myspace.

25. October 6, 2009Lawrence Hall of Science LHS Social Media Branding LHS groups are encouraged to utilize social media networks for their organizations In order to ensure the quality of social media affiliated, LHS has developed guidelines for new networks.

26. October 6, 2009Lawrence Hall of Science LHS Social Media Guidelines Role of the LHS Social Network Guidelines Help creators define the purpose of the network Create a consistent look and feel of LHS social media sites Ensure that the Hall can keep track of all affiliated networks Ensure continuity

27. October 6, 2009Lawrence Hall of Science LHS Social Media Guidelines Social Media Guides for new LHS social media are on the server Programs/HallInfo/Styleguides_LHS/LHSS ocialNetworkGuidelines2009.doc

28. October 6, 2009Lawrence Hall of Science LHS Social Media Guidelines Social Media Guides for new LHS social media are on the server Programs/HallInfo/Styleguides_LHS/LHSSo cialNetworkGuidelines2009.doc Completed form should be emailed to jen2@berkeley.edu jen2@berkeley.edu

29. Social Media Tools Tweetdeck WeFollow.com/Twitter Search Tweetstats.com Friendfeed.com Firefox Add-Ons Flock

30. October 6, 2009Lawrence Hall of Science Questions?