1. Tom Hunt – Community Development Worker

2.  The general public think we look like this…

3.  The commissioners think we look like this…

4. Our straight friends think we should look like this…

5.  But really we are like this…??????????

6.  What we should be doing is this…

7.  What some MSM are doing is…

8.  Posters  National TV campaign using shock tactics  Leaflets  Condoms & lube  Face to face outreach/121s  Scaring the bejesus out of MSM

9.  Target audience increasingly split into separate communities of interest  Different bars/events aimed at communities  Websites making it easier for MSM to find their specialist interest  Even specialist Pride/Gay targeted events…Folsom, Bearcelona, Hustlaball  Changes in MSM culture?

10.  Mobile internet…

11.  Gay niche/fetish websites…

12.  Medical interventions…

14.  Get a presence on the most popular generalist sites/apps and the most popular niche sites/apps  Think about what target audiences and/or SMARPs you want to reach  Use their technology to reach MSM, i.e. GROWLr SHOUT! – broadcast messages or use a passive approach to reduce cost, i.e. BBRTS

16.  Use popular general social networking sites such as Twitter, Facebook and your own websites to spread articles, news, create dialogues with your target audience (invite them to discuss)  Create content: YouTube, podcasts, vodcasts  Short, snappy & funny.  Have a human face to the organisation…

17.  Declining use of cruising outdoors  HUGE increase in virtual cruising & sauna use  Maybe not so many men met at PSE…however condom and lube needed  PSE targets MSM not traditionally accessing “gay” virtual cruising?  Sauna outreach HUGELY important accessing SMARPS

19.  MSM should be able to access supplies in bars, saunas, cruising areas, events & while expensive …through the post.  Postal condoms means cost effective targeting MSM in rural areas, MSM who don’t access LGB&T* venues & distributing specialist condoms/sizes.

20.  Internet driving an increase in MSM self- organisation for social groups and niche interests  Gay-led organisations to facilitate groups meeting as much as possible if venues needed and take a step back from generating them  Access groups offering training and/or tap into their networks for condom packing or other community engagement activities  Training sessions open to all MSM on better gay sex etc, a great way to engage with MSM not in groups

22.  On as many platforms as possible, bearing in mind financial and systemic constraints…  Being innovative and attention grabbing  No longer creating social groups but accessing groups  Being approachable and responsive to new challenges In short…Being TOTAL attention whores