Presentation is loading. Please wait.

Presentation is loading. Please wait.

Group 2 Vibram FiveFingers. Customer Groups – Segmentation Casual Usage Over 50/Retired Random/Casual Usage Adult Non-athlete Frequent Usage Young Adult.

Published byLambert Park Modified over 9 years ago

Similar presentations

Presentation on theme: "Group 2 Vibram FiveFingers. Customer Groups – Segmentation Casual Usage Over 50/Retired Random/Casual Usage Adult Non-athlete Frequent Usage Young Adult."— Presentation transcript:

1 Group 2 Vibram FiveFingers

2 Customer Groups – Segmentation Casual Usage Over 50/Retired Random/Casual Usage Adult Non-athlete Frequent Usage Young Adult College Age Urban Casual Usage Convenient Low Price Point Casual Usage Youth/Kids High Usage Adult Athletes Primary Focus

3 Customer Analysis: Adults with an Active Lifestyle that live in the United States 50% White Collar Very Loyal Consumers 63% Married 11% of Athletic Activity Spending is on athletic shoes 7% Growth 2009 Average income $126,000 30 – 49 yrs of age 88.2% are Caucasian

Download ppt "Group 2 Vibram FiveFingers. Customer Groups – Segmentation Casual Usage Over 50/Retired Random/Casual Usage Adult Non-athlete Frequent Usage Young Adult."

Similar presentations

UNIT 4 – MARKET SEGMENTATION

UNIT 4 – MARKET SEGMENTATION
Fashion Merchandising A

Fashion Merchandising A
Section 2.3 The Consumer Market. CONSUMER PROFILES  Consumers are all very unique and buy for different reasons, therefore the more marketers know about.

Section 2.3 The Consumer Market. CONSUMER PROFILES  Consumers are all very unique and buy for different reasons, therefore the more marketers know about.
Reaching JAMESON IRISH WHISKY Best Customer Prospects In the New York Market Presented by: Andrew Smith National Advertising THE ONION New York, NY.

Reaching JAMESON IRISH WHISKY Best Customer Prospects In the New York Market Presented by: Andrew Smith National Advertising THE ONION New York, NY.
For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 5 Demographic Dimensions of Global Consumer.

For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 5 Demographic Dimensions of Global Consumer.
Identifying and Understanding Consumers

Identifying and Understanding Consumers
FIGURE 9-1 FIGURE 9-1 Market segmentation—linking market needs to an organization’s marketing program.

FIGURE 9-1 FIGURE 9-1 Market segmentation—linking market needs to an organization’s marketing program.
STANDARD 1 OBJECTIVE 1 Students will understand the concept of market & market identification.

STANDARD 1 OBJECTIVE 1 Students will understand the concept of market & market identification.
Avi Chemay presents  The aim of market segmentation is to increase sales, market share and profits  This is done by better understanding and responding.

Avi Chemay presents  The aim of market segmentation is to increase sales, market share and profits  This is done by better understanding and responding.
Understanding the World of Marketing Market Segmentation.

Understanding the World of Marketing Market Segmentation.
Analyze the Needs of Customers How Market Segmentation Can Help an Entrepreneur analyze a Target Market.

Analyze the Needs of Customers How Market Segmentation Can Help an Entrepreneur analyze a Target Market.
Marketing An Introduction. Marketing Defined Markets  Set of actual and potential buyers  Potential markets for…????? Textbooks Sporting event tickets.

Marketing An Introduction. Marketing Defined Markets  Set of actual and potential buyers  Potential markets for…????? Textbooks Sporting event tickets.
Instructor: _______________. Small Businesses CANNOT be all things to all people. Each business MUST reach specific customers and satisfy their particular.

Instructor: _______________. Small Businesses CANNOT be all things to all people. Each business MUST reach specific customers and satisfy their particular.
By: Trent Goplin Oladipo 33s. Shoe Company Name: Oladipo Shoe Name: Oladipo 33s’ Company logo: Oladipo Shoe logo: Oladipo 33s ’

By: Trent Goplin Oladipo 33s. Shoe Company Name: Oladipo Shoe Name: Oladipo 33s’ Company logo: Oladipo Shoe logo: Oladipo 33s ’
Www.mhhe.com/fourps For use only with Perreault and McCarthy texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER FIVE Demographic Dimensions.

For use only with Perreault and McCarthy texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER FIVE Demographic Dimensions.
WF SEM I Summarize ways to reach markets Market Segmentation.

WF SEM I Summarize ways to reach markets Market Segmentation.
Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market Analyze a target market Differentiate.

Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market Analyze a target market Differentiate.
Marketing Essentials Section 1&2 Marketing Concept Market Segmentation

Marketing Essentials Section 1&2 Marketing Concept Market Segmentation
Chapter 2, Section 1-2 Market Planning and Segmentation.

Chapter 2, Section 1-2 Market Planning and Segmentation.
 First you must determine who they are  Study the market.

 First you must determine who they are  Study the market.

Similar presentations

Ads by Google