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Published byDeirdre Briggs Modified over 9 years ago
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Roger Gleeson Sr. Account Executive P: 925.425.5043 ON-THE-GO
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Format Hometown Adult Contemporary Target Audience = Adults 25-54 5AM- 9AM Hometown Mornings Wayne & Jaimee 9AM – 12PM Early Middays with Jaimee Lee 12PM – 2PM Middays with Jim Hampton 2PM – 7PM Afternoon Drive with Mark Davis
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KKIQ Primary Area Pleasanton/Dublin 112,000 Livermore 81,700 Tracy 74,100 Brentwood / Oakley 61,700 Castro Valley 57,262 San Ramon 52,400 Unincorporated 52,400 Total Population 491,562
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*Weekly Cume. PPM Arbitron
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51.2% Female 48.8% Male Our listeners are… Employed = 70.2% Homeowners = 72.9% $75k+ Annual Income = 51.4% *Scarborough Data Age Levels Household Income
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1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People over 2 hours a day! Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+ Radio continues to be a “BIG Three”
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Source: Gfk MRI, Spring 2013 survey. 1)Reinforcing the message to heavy consumers reached by the Internet campaigns 2) Expanding the total reach of the campaign by delivering lighter Internet users
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Partnership with Ipsos/OTX after exposure to the radio campaign +51% Increase in Search +51% Increase in Search ….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads
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Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes email; Mobile internet includes internet usage via PC, mobile, tablet, and eReader Online campaigns are a SUPPLEMENT to Radio, not a SUBSTITUTE! Source: 2013.2 USA TouchPoints
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