1. June 28, 2000 Business Working Group Introduction Session

2. June 28, 2000PKI Forum Business Working Group2 BWG Agenda - June 28 u 0900 - 1030 u 1030 - 1100 u 1100 - 1200 u 1200 - 1330 u 1330 - 1530 u 1530 - 1600 u 1600 - 1700 u 1700 - 1800 u 1840 - Introduction/overview (D. Brink) Membership (L. Pretty) Morning break (CardBASE) Membership cont. (L. Pretty, L. Pluswick) Lunch (Xcert) Education (D. Brink) Afternoon break (Celo) Education & marketing (D. Brink) Report to plenary session (D. Brink) Special evening in Dublin (Baltimore)

3. June 28, 2000PKI Forum Business Working Group3 BWG Agenda - June 29 u 0830 - 1030 u 1030 - 1100 u 1100 - 1215 u 1215 - 1315 u 1315 - 1530 u 1530 - 1545 u 1545 - 1630 u 1630 - 1730 u 1730 - 1800 Interoperability (T. Polk, L. Pretty) Morning break Interoperability cont. (L. Pretty, TWG) Lunch Policy & Privacy (J. Sabo) Afternoon break New projects and summary (Chrysalis) Report to plenary session (L. Pretty) Meeting wrap-up (L. Pretty)

4. June 28, 2000PKI Forum Business Working Group4 BWG Agenda - Next 90 Min. u Context - PKI market trends u Context - PKI Forum objectives & structure u Business Working Group –Approach and objectives –Review of accomplishments –Current activities u Member recruitment –Targeting end-users

5. June 28, 2000 Business Working Group PKI Market Trends

6. June 28, 2000PKI Forum Business Working Group6 Source: Aberdeen Group, PKI Multi-Client Study, December 1999 PKI Market Drivers u PKI as enabling technology u PKI as means for mitigation of risk –Financial applications –Business processes conducted with partners, customers, suppliers and contractors over the internet u Commitment to PKI –Despite beliefs that PKI is Not easy to use, configure and maintain Not easy to sell to executives –Convinced there are no viable alternatives –Convinced must move forward to support e-business objectives

7. June 28, 2000PKI Forum Business Working Group7 Source: Aberdeen Group, PKI Multi-Client Study, December 1999 PKI Application Drivers

8. June 28, 2000PKI Forum Business Working Group8 PKI Market Inhibitors u Confusion and lack of awareness about benefits of PKI u Cost u Too visible for end-users u Openness / interoperability u Scarcity of technical expertise Source: Aberdeen Group, PKI Multi-Client Study, December 1999

9. June 28, 2000PKI Forum Business Working Group9 Source: Datamonitor, “Public-Key Infrastructure 1999-2003”, December 1999 PKI Market Forecast, 2000-2003 by Revenue Category

10. June 28, 2000PKI Forum Business Working Group10 Source: Datamonitor, “Public-Key Infrastructure 1999-2003”, December 1999 PKI Market Forecast, 2000 -2003 by Geographic Region

11. June 28, 2000 Business Working Group PKI Forum Objectives & Working Group Structure

12. June 28, 2000PKI Forum Business Working Group12 PKI Forum Major Business Objectives u Grow the adoption and use of PKI as a critical enabler of e-business u Enhance the value of PKI for customers and business partners u Increase confidence in deployment of PKI by customers and ISVs u Accelerate revenue growth for PKI-based products and services

13. June 28, 2000PKI Forum Business Working Group13 PKI Forum Fundamental Approach “Vendor-led, customer-driven”

14. June 28, 2000PKI Forum Business Working Group14 PKI Forum Working Groups u Two synergistic and complementary peer-level Working Groups –Business Working Group –Technical Working Group –Individual subgroups may be formed from time-to-time as needs dictate u The Technical Working Group is primarily composed of technologists / implementers

15. June 28, 2000 Business Working Group BWG Objectives & Current Activities

16. June 28, 2000PKI Forum Business Working Group16 BWG Approach / Objectives u Seek input –Understand and synthesize business needs supported by PKI –Outreach to external user communities implementing PKI –Outreach to other organizations working with PKI u Actively address PKI issues and concerns –E.g., review and comment of policy and standards documents

17. June 28, 2000PKI Forum Business Working Group17 BWG Approach / Objectives u Educate / raise awareness –Provide vendor-neutral PKI educational materials u Ensure strong linkages to Technical Working Group –Provide input on interoperability profiles, business requirements, etc.

18. June 28, 2000PKI Forum Business Working Group18 Inaugural Members Meeting California, March 2000 u Formation u Agreement on initial priorities: –Market education / awareness –More users, more user input Increase number of user members –Input to Technical Working Group Define process u Election of BWG co-chairs

19. June 28, 2000PKI Forum Business Working Group19 BWG Leadership u PKI Forum Executive Board sponsor –Derek Brink / RSA Security u BWG co-chairs –Ray Wagner / Phyve –Lisa Pretty / PKI Forum (acting) u BWG project leaders –PKI Tutorial: Phil Kranenburg / Xcert

20. June 28, 2000PKI Forum Business Working Group20 Education / Awareness Marketing u Our Executive Director has been productive! –Establish PKI Forum web site –Establish Member mail lists –Plan and coordinate quarterly Member meetings –Liaison with other organizations –Establish input mechanisms - surveys, roundtables, papers, etc. –Develop communications plan –Develop PKI Forum collateral templates –...

21. June 28, 2000PKI Forum Business Working Group21 Education / Awareness Industry Conferences (1) u April 2000 (Munich) - RSA Conference 2000 –Presentation u May 2000 (Dallas) - Entrust SecureSummit –Exhibit u June 2000 (Hawaii) - National Association of Federal Credit Unions conference –Tutorial u July 2000 (Chicago) - e-Business Security Strategies conference –Member panel

22. June 28, 2000PKI Forum Business Working Group22 Education / Awareness Industry Conferences (2) u September 2000 (Orlando) - Baltimore e|security conference –Exhibit; member panel proposed u September 2000 (San Jose) - Certicom PKS 2000 –Member panel proposed u September 2000 (San Francisco) - ICM Digital Certificates & PKI –½ Day workshop

23. June 28, 2000PKI Forum Business Working Group23 Education / Awareness Industry Conferences (3) u September 2000 (Barcelona) - EESSI international seminar & ISSE Conference –Panel participant u October 2000 (San Jose) - IBC Mobile e- Security –Member panel u January 2001 (Paris) - IBC Secure Mobile Transactions –Member panel

24. June 28, 2000PKI Forum Business Working Group24 Education / Awareness Current BWG Projects u “PKI Basics” –Whitepaper –Tutorial –Phil Kranenburg / Xcert will lead project review and discussion this afternoon u “PKI Notes” series –Lisa Pretty / PKI Forum will lead project review and discussion this afternoon

25. June 28, 2000PKI Forum Business Working Group25 Education / Awareness u Future BWG projects –Derek Brink / RSA Security will lead group brainstorming discussion this afternoon u Your active participation is needed! –Members on BWG mail list: ~70 –Members contributing work:

26. June 28, 2000 Business Working Group Membership Session

27. June 28, 2000PKI Forum Business Working Group27 Discussion Topics u Membership recruitment –Targeting end-users u [Morning break] u PKI Forum Members directory u PKI Buyers Guide project –Leo Pluswick / ICSA.net

28. June 28, 2000 Business Working Group Education Session

29. June 28, 2000PKI Forum Business Working Group29 Discussion Topics u “PKI Notes” series –Lisa Pretty / PKI Forum u “PKI Basics” whitepaper & tutorial –Phil Kranenburg / Xcert u Future education projects –Derek Brink / RSA Security