2. Social Media in Special Libraries

3. Introduction Social Media Definition: “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.” (Griffey, 2010).

4. WHY USE??? Relevancy – More people use online services – Must stay current Community – More connections, more knowledge Organization Users – Collaboration

5. Benefits Monetary Cost and Technology – Free or low fee – Simple technology skills Productivity – Increase: end result with less resources Organizational Subdivisions Marketing and Branding – Strong Presence – public awareness – Built communities - third party promotion Knowledge Management – Gathers information – New ideas

6. Risks Copyright Infringement Special librarians Users Important steps to take: Copyright registration Permission standards Privacy Conflicted – ALA Code of Ethics v. Relevance – Privacy settings

7. Application Development Research, research, research – Organization’s philosophies – What and how – Similar organizations  Quality over quantity Implementation Sufficient training is key! Beginning = challenging – Market services – Create enthusiasm New ways of use

8. Varieties RSS Feeds – Set up reader & subscribe Information comes to you Wikis – Collaborative website (Users can add and edit content) – Team projects, distance learning, information logs Blogs – Chronological online journal – Allows users to comment on entries Social Networking – Facebook & Twitter – Micro-blogging function – Follow individuals as well as companies

9. Varieties Continued Virtual Reference – Second Life & Google’s Lively – More like a traditional reference desk but online Social Bookmarking – Delicious – Save favorites: any user / any computer – Locate similar web pages Social Presentations – Slide Share – Create, share, and locate similar presentations

10. Examples Facebook – Good Use: The National Library of Medicine (NLM) (http://www.facebook.com/nationallibraryofmedicine)http://www.facebook.com/nationallibraryofmedicine – Bad Use: The Florida Historical Library (http://www.facebook.com/pages/Florida-Historical- Library/120252881324271)http://www.facebook.com/pages/Florida-Historical- Library/120252881324271 Blog – The Affinity Health Library blog (http://affinitylibraries.blogspot.com/)http://affinitylibraries.blogspot.com/ Wiki – Association of Law Libraries (AALL) Computing Services Special Interest Section Wiki (http://aallcssis.pbworks.com/w/page/1189458/FrontPage)http://aallcssis.pbworks.com/w/page/1189458/FrontPage

11. Creation of a Wiki WikiSpaces – https://judicial-circuits.wikispaces.com/ https://judicial-circuits.wikispaces.com/ – https://judicial-circuits.wikispaces.com/Fourth+Judicial+Circuit https://judicial-circuits.wikispaces.com/Fourth+Judicial+Circuit

13. References Articles: Armstrong, K. (2007). Using RSS feeds to alert users to electronic resources. Serials Librarian. 53(3), 183-191. doi: 10.1300/J123v53n03_12 Bonson, E. & Flores, F. (2011). Social media and corporate dialogue: The response of global financial institutions. Online Information Review. 35(1), 34-49. doi: 10.1108/14684521111113579 Business Reference and Services Section [BRASS]. (2011). Reference & User Services Quarterly. 51(2), 127-132. Retrieved from http://www.web.ebscohost.com http://www.web.ebscohost.com Elefant, C. (2011) The “power” of social media: Legal issues & best practices for utilities engaging social media. Energy Law Journal. 32(1), 1-56. Retrieved from http://www.web.ebscohost.comhttp://www.web.ebscohost.com Ferreira, A. & de Plessis, T. (2009). Effect of online social networking on employee Productivity. South African Journal of Information Management. 11(1), 1- 11. Retrieved from http://www.web.ebscohost.comhttp://www.web.ebscohost.com Godfrey, K. (2008). A new world for virtual reference. Library Hi Tech. 26(4), 529-535. doi: 10.1108/07378830810920879 Griffey, J. (2010). Social networking and the library. Library Technology Reports. 46(8). 34-45. Retrieved from http://www.web.ebscohost.comhttp://www.web.ebscohost.com Hall, H. (2011). Relationship and the role transformations in social media environments. Electronic Library. 29(4), 421-428. doi: 10.1108/02640471111156704 Huffman, K. (2006). Web 2.0: Beyond the concept – Practical ways to implement RSS, podcasts, and wikis. Education Libraries. 29(1), 12-19. Retrieved from http://www.web.ebscohost.com http://www.web.ebscohost.com Mandal, P. (2011). Blog and its role in library and information science. Journal of Library and Information Technology. 31(3), 155-158. Retrieved from http://www.web.ebscohost.com http://www.web.ebscohost.com Montalvo, R. (2011). Social media management. International Journal of Management & Information Systems. 15(3), 91-96. Retrieved from http://www.web.ebscohost.com http://www.web.ebscohost.com Mullan, J. (2009). Should we be more social? Law librarians and social media. Legal Information Management. 9, 175-181. doi: 10.1017/S1472669609990296 Petit, J. (2011). Twitter and Facebook for user collection requests. Collection Management. 36(4), 253-258. doi: 10.1080/01462679.2011.605830 Romero, N. (2011). ROI. Measuring the social media return on investment in a library. Bottom Line: Managing Library Finances. 24(2), 145-151. doi: 10.1108/08880451111169223 Pictures: Social media. Retrieved from http://www.seo.com/tag/social-media/http://www.seo.com/tag/social-media/ Dollar sign. Image from Microsoft Clip Art Woman at computer: Image from Microsoft Clip Art Copyright Symbol: Image from Microsoft Clip Art Woman training other woman on computer: Image from Microsoft Clip Art