1. Advertising Manager E-Book Getting the Product Recognized and Sold Created by The University of North Texas in partnership with the Texas Education Agency

2. Advertisement An advertisement is a paid announcement that appears in the media (TV, newspaper, etc). Its goal is to sell products and services. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 2

3. Advertising Manager The Advertising Manager is the person who plans and directs advertisements for companies UNT in partnership with TEA, Copyright © 2008. All rights reserved. 3

4. Advertising Manager They work with artists, writers and directors to create the ads. They manage the money to pay for the advertisements UNT in partnership with TEA, Copyright © 2008. All rights reserved. 4

5. Advertising agency Advertising managers may work for a company or for an advertising agency. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 5

6. Education Required A college degree is needed to be an advertising manager. A college degree is needed to become an advertising manager. Usually a four year degree in advertising, journalism or business administration with an emphasis on marketing. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 6

7. Communication Skills Advertising Managers must have strong English skills, strong Art skills, and have the ability to work with many groups of people. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 7

8. Career Opportunities If you are creative, have an eye for detail, enjoy working with different groups of people, then you might have a future in advertising. There are plenty of opportunities out there! UNT in partnership with TEA, Copyright © 2008. All rights reserved. 8