1. Corporate Culture

2. Corporate Culture
The beliefs and values shared by people who work in an organisation
How people behave with each other
How people behave with customers/clients
How people view their relationship with stakeholders
People’s responses to energy use, community involvement, absence, work ethic, etc.
How the organisation behaves to its employees – training, professional development, etc.

3. Corporate Culture May be driven by:
Vision – where the organisation wants to go in the future
Mission Statement – summary of the beliefs of the organisation and where it is now

4. Corporate Culture May be reflected in:
Attitude and behaviour of the leadership
Attitude to the role of individuals in the workplace – open plan offices, team based working, etc.
Logo of the organisation
The image it presents to the outside world
Its attitude to change

5. LEVELS OF PLANNING
Deciding on objectives of the organization, changes in these objectives, resources used to attain objectives, and policies to govern the acquisition and disposition of these resources.
STRATEGIC
Ensuring that the resources are obtained and used effectively and efficiently in the accomplishment of the organization’s objectives.
TACTICAL
Ensuring that specific tasks are carried out effectively and efficiently
OPERATIONAL

6. The SWOT ANALYSIS
This involves looking at the internal strengths and weaknesses of a business and the opportunities and threats.
STRENGTHS: These are things that the business and its staff do which:
They are effective at.
They are well known for.
Make money
Generate business and reputation
Lead to confidence in the market.
Cause customers to come back for repeat business.
Cause other businesses to try to learn from them.

7. The SWOT ANALYSIS
WEAKNESSES: These are the things that the business does badly, that it is ineffective at or that it has a poor reputation for. It also includes the factors that cause losses, hardships, disputes, grievances and complaints for a business.
OPPORTUNITIES: These are the directions that the business could profitably take in the future because of its strengths or because of the elimination of its weaknesses. This involves a consideration of the business environment from the widest and most creative standpoint.
THREATS: Threats to a business arise from the activities of competitors and from failing to take opportunities or to build on successes. Threats also come from complacency, a lack of rigour, and from falling profits.

8. SWOT Analysis of A Soft Drink Manufacturer
STRENGTHS
Current Products are market leaders in some countries in terms of sales and market share.
Brand loyalty to product and to corporate identity.
Effective promotion
Excellent Distribution Network
Constant R&D leading to new ideas.
WEAKNESSES
Age of life cycle of certain products.
Restricted product range could cause problems if sales suddenly fall.
OPPORTUNITIES
Expansion into new geographical areas.
Development of global brand and marketing.
Possible growing demand for soft beverages.
Legislation on drinks driving may encourage growth of soft drinks sale.
Expansion into new markets.
THREATS
Growing competition from supermarket own brands.
Increasing competition from competitors bringing out new products.
Competition from alcoholic beverages and non-alcoholic beverages.
Legislation on ingredients could force changes in production.

9. SWOT Analysis for McDonald’s Restaurant
STRENGTHS
Consistent quality and hygiene standards
Internationally known brand name.
Restaurants in most countries
WEAKNESSES
Limited menu range.
No variety of décor or food choices in different countries.
Staff turnover high, especially among part time staff.
OPPORTUNITIES
Potential growth in developing countries such as China.
Develop brand name into new ranges or products such as children’s clothing or hotels.
THREATS
Environmental concerns regarding waste, e.g., take away food containers.
Strength of competitors such as Burger King.
Changing consumer taste; e.g. declining popularity of meat products.