1. Building a new doctors’ health program in South Australia Dr R Sexton, Medical Director Dr R Hetzel,Chair Doctors Health SA HOHP Conference Auckland, Nov 2011

2. Home

3. from Adelaide……..

4. ….to Outback

6. and home…

7. Flock management

8. Self- everything…

9. The Impairment Progression well unwell impaired

10. The structure

11. A marketing approach The Value Proposition Primary research Secondary research Needs analysis The 7 Ps

12. Value proposition Healthy doctors are good for society and doctors will be healthier if they have their own doctor!

13. Primary research REGISTERED DOCTORS IN SA7000 NO GP40% DEDICATED DR. HEALTH CLINIC48-72 % CHECK-UPSPOSITIVE BARRIERSMULTIPLE SELF-RxPOPULAR WEBSITEPOPULAR

14. Secondary research DR-DR CONSULTNOT PATIENT-CENTRED MEDICAL CULTUREDETERS SELF-REPORTING MANDATORY REPORTINGFEAR OF DE-REGISTRATION SELF-RXACUTE AND CHRONIC ILLNESS RECOGNITION OF ILLNESSPOOR OH&S RISKSDRUGS IN WORKPLACE HEALTH CARE AS A PATIENTPOORER OUTCOMES

15. Needs analysis UNIVERSALSPECIFIC CHECK-UPS GP s DIT AH ACCESS STRESS ADVICE PRIVACY WAYS TO ASSIST UNWELL COLLEAGUES FEMALE EMBARRASSMENT CONFIDENTIAL SERVICE CHOICE OF WAYS TO SEEK HELP < 40 AH CLINIC PATIENT-CENTRED CONSULTS EMPATHY RURAL ACCESS TO CHECK-UPS PHONE ADVICE

16. The 7 Ps

17. Product Price Place Promotion People Premises Processes

18. Start with the patient in mind…

19. Offer a choice of pathways….

20. ..to connect to a GP and formal care networks

21. ..who are trained in doctors’ health…

22. Actively target and recall..

23. ..and promote service to profession.

24. The 7 Ps Product Price Place Promotion People Premises Processes

25. The right People..

26. Premises

27. Processes ( ‘P’ no 7) IT Appointments Billing Accreditation

28. Risk

29. Pathways and Partnerships ( ‘P’ no 8 and 9!!) PATHWAYS towards formal heath care = Simple and clear PARTNERSHIPS = key rural and urban stakeholders

30. Doctors Health SA

31. Corporate approach…. flock management

32. In conclusion….