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Champion Toothbrush-Team 8 Evan Bedel, Jordan Janinek, Sam Schmucker, Matt McClernand 10/10/12
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Customer needs assessment- Matt Power/noise analysis- Sam and Evan Product dissection- Team External search- Jordan Concept generation- Team Morphological chart- Matt and Jordan Pugh chart- Sam and Evan Final design- Team Sequence of Design and Project Management
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1.Cost-.288 2.Cleaning ability of brush-.281 3.Durability of brush-.242 4.Professional recommendation-.0984 5.Appearance-.068 6.Technology-.0227 Customer Needs
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Based on our survey results, we concluded that customers are only willing to pay between $10-$20 for an electric toothbrush. Also, customers were more interested in an aesthetically pleasing toothbrush. Revised problem statement- Our assessment of our original toothbrush told us that we needed a more sustainable battery along with new brush heads and we wanted to make it more aesthetically pleasing. Most of these characteristics can be accomplished through a new design of the toothbrush. Our problem now will be to construct a better and more efficient toothbrush based on our assessment and redesign process. Customer Needs Part 2
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Through our external searches, we determined different parts to the toothbrush that have been designed before and could be used for our design. Benchmarking helped us understand the strengths and weaknesses of the different toothbrush out on the market. External Search
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Power Generation Concepts
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Brush Head Design Concepts
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Energy Mechanism Concepts
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Human Factors Concepts
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Power Generation & Accessories Brush Head Design Energy Mechanism Human Factors Body Design Batteries 2 circular spinning heads Opposite spin directionDumbbell shape Rechargeable Batteries One spinning head and one vertical movement head Ribbed Rubber bandConvex Rechargeable Deck 3 circular heads that surrounds head Slide above, rotate below Grooves on back Rotate above, slide below Morphological Chart
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Human Factors SizeCostWeightComfortTotalRank Weighting0.150.40.20.25 Concepts Iteration 1 Dumbbell 000002 Convex 11 0.11 Grooves 1 1-0.23 Iteration 2 Dumbbell 11-0.12 Convex 000001 Grooves 1 1-0.23 Pugh Charts
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Final Design
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Head technology- two reserve spinning circular heads Energy mechanism- two ribbed rubber bands spun by motor that is attached each head, which are both on their own pivot points Power generation- rechargeable deck for toothbrush to charge in when not in use that is plugged into a wall outlet Body design- convex for easily fitting into the hand of the user and a switch for easier on/off ability; timer that counts down from two minutes when you turn it on How does it work?
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Cost was a main consumer concern, so we took measures to reduce cost We found that the rechargeable deck is not much more expensive than normal battery power, and is much less expensive in the long run for the consumer For the energy mechanism, our durable rubber bands will be less expensive to produce than the metal rods in the standard toothbrush The bands will also cause a smoother rotation for better cleaning ability along with the dual brush heads, which satisfies the customers need for better cleaning ability Timer makes sure that customer knows how long to brush teeth so that they can get a good clean The convex handle design and on/off switch add to the aesthetics and the ease of use Concluding Remarks
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