1. GOALS © South-Western Educational Publishing Lesson 12.1 Evaluating Stocks  Describe the features of common and preferred stock  Discuss stock investing classifications  Explain how stock values are determined  Discuss factors that affect a stock’s price

2. © South-Western Educational Publishing Characteristics of Stock   

3. © South-Western Educational Publishing Common Stock   

4. © South-Western Educational Publishing Preferred Stock  

5. © South-Western Educational Publishing Classifying Stock Investments  

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8. © South-Western Educational Publishing Determining a Stock’s Worth   

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10. © South-Western Educational Publishing Computing a Stock’s Return on Investment Current Profit on Stock = ROI Purchase Price + Commission

11. GOALS © South-Western Educational Publishing Lesson 12.2 Buying and Selling Stock  Describe the process for buying and selling securities  Describe short-term and long-term investment strategies when buying and selling stocks  Explain how to read stock listings and stock indexes

12. © South-Western Educational Publishing The Securities Market  

13. Bull and Bear Markets  

14. © South-Western Educational Publishing Investing Strategies  Short-term techniques  Long-term techniques

15. © South-Western Educational Publishing Short-Term Investing Techniques    

16. © South-Western Educational Publishing Long-Term Investing Techniques       

17. © South-Western Educational Publishing Reading the Stock Listings 1234567891011 58.75 44.00Enger2.204.8 1210946.3845.5046.00-.50 45.00 23.00Eng pf2.258.9102526.2524.0025.83+.38 10.50 9.00Entld.101.03810.139.5010.00. -- 24.00 16.00Epsco1.005.071221.0019.0020.00+.88 6.38 4.00Exlab.--.--15300z5.755.125.50.-- 57.00 32.00ExeB2.505.7114846.0043.0044.00+1.00

18. © South-Western Educational Publishing Stock Progress Chart Enger2828.502929.5030+ 2 Glastn4039383838- 2 Karbr pf616262.386161.13+ 0.13 Maxln5151.13525253.50+ 2.5 Totlmb10.8810988.5- 2.38 Total Stock Change Names12345(+ or -) Closing Prices for 10 days

19. © South-Western Educational Publishing Stock Indexes  Stock Index -  Dow Jones Industrial Average -  Standard & Poor’s 500  NASDAQ Composite Index