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Marketing Test 1 Review Functions of Marketing Economic Concepts
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Added value by putting parts together to make them more useful Form Utility
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Freedom of Ownership
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Delivering pizza across the city is an example of ____________ Distribution
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A bank teller is this type of factor of production Human Resource
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Scarcity
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Billboards and signs are examples of _________ Promotion
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Demand
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A computer is this type of factor of production Capital Resource
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A commercial displaying the benefits of your product is an example of ______ Promotion
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Inflation
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Added value by having a product in a convenient location for purchase Place Utility
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A 20% off sale is an example of ______ Pricing
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Computer programming skills are this type of factor of production Entrepreneurship
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Capitalism
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Offering a taste test between two rival brands is an example of __________ Marketing Information Management
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Added value by having a product available when people want it Time Utility
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Sunlight is this type of factor of production Natural Resource
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Offering a store credit card is an example of ________ Financing
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Profit
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Equilibrium
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Selling stock to help run a company is an example of __________ Financing
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Command economy
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Added value by offering loans so people can have things before they have the capital to acquire it Possession Utility
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A car saleperson approaching you on the lot is an example of ________ Selling
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Market Economy
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Soil is this type of factor of production Natural Resource
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3 for $1 is an example of __________ Pricing
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Monopoly
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A building is this type of factor of production Capital Resource
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Storing Christmas lights in a warehouse until November is an example of _____ Distribution
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Shortage
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Mixed Economy
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Deciding whether to use canvas or leather for a strap is an example of ___ Product / Service Management
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Risk
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A manager is this type of factor of production Human Resource
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A girl scout knocking on the door to tell you about cookies available is an example of ____________ Selling
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Business Cycle
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Supply
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Added value by providing details and characteristics about a product Information Utility
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Hiring Gallup to determine customer needs is an example of _________ Marketing Information Management
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Competition
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Communism
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Creativity to develop new products is this type of factor of production Entrepreneurship
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Decided on the size of bottle to use in production is an example of _______ Product / Service Management
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Role of the Government
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Surplus
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Cash is this type of factor of production Capital Resource
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Socialism
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