1. Hyundai Brand Collection PRODUCT & PURCHASING MATERIAL December, 2009 Copyright © 2009 by Pinostudio, Inc. ALL RIGHTS RESERVED. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of Pinostudio. This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

2. 2 Brand Collection Product Material Pinostudio Overview/2015/10/13 Product Material 1 HMC Corporate Identity Out of elements representing the company image of Hyundai Motors, we can see its logo easily. The mixture of curve connecting a straight line with another straight line reflects Hyundai Motors’ Brand Identity. The products based on CI of Hyundai Motors were designed customers experience Brand of Hyundai Motors directly as an element of products besides the car.

3. 3 Brand Collection Product Material Pinostudio Overview/2015/10/13 Product Material 2 Genesis Sedan Brand Identity The most distinguished part out of GENESIS’ bodyline is its air grill line. We strengthened unity between the car and products by applying classical and polished elements to each item’s pocket line and putting line with the character line of only Hyundai GENESIS difficult to be found from the existing domestic/foreign kinds of cars. We designed SCC (Smart Cruise Control), the special function of only GENESIS, to become another icon by applying SCC to components of the products.

4. 4 Brand Collection Product Material Pinostudio Overview/2015/10/13 Product Material 3 Genesis Coupe Brand Identity GENESIS COUPE is the first rear-wheel-drive sports car in Korea which applies the platform of GENESIS. It is a high-performance sports coupe which keeps the premium image of the existing ‘GENESIS’ brand. GENESIS COUPE, reflecting the Brand Identity of Hyundai Motors most, is aiming at the premium brand and Brand Lifestyle Collection is also in the same context. The Brand Lifestyle Collection Concept of GENESIS COUPE was designed with an image from the fog lamp of the front bumper and a special line image of B,C pillar on the side of the line as its motive.

5. 5 Brand Collection Product Material Pinostudio Overview/2015/10/13 Product Material 4 i10 Brand Identity Distinctive and stylish from every angle, i10 brings a new, more intense, freshness to the everyday. The styling, with the upswept side windows and reflective lower character line, is both expressive and attractive. i10 with younger and special feature proposes a new model of small cars now. We made Brand Collection looking like i10 by designing the simple and light image of only i10 stylishly.

6. 6 Brand Collection Product Material Pinostudio Overview/2015/10/13 Product Material 5 i20 Brand Identity There's a new shape on the street and it's called the Hyundai i20. It is part of a new wave of cutting edge cars from Hyundai. They are models that embrace change in a rapidly changing world. Models for the world, today and tomorrow. i20 leads a trend of car design with its new and fair feature. We put the image of only i20 in Brand Collection i20 with the front shape and side character line of i20 as its motive.

7. 7 Brand Collection Product Material Pinostudio Overview/2015/10/13 Product Material 6 i30 Brand Identity We propose Brand Collection of only i30 to professionals, with confidence to make your own style, who attach great importance to lifestyle more advanced than others at all times. We designed its icon with the strong image of only i30 from its rear lamp as its motive and applied it to its item.

8. 8 Or e-mail at pino@pinostudio.com pino@pinostudio.com Pinostudio Overview/2015/10/13 Product Material 7 For More Brand Collection Product Information please visit our website www.Shop-hyundai.com www.Shop-hyundai.com

9. 9 Brand Collection Purchasing Information Pinostudio Overview/2015/10/13 Purchaser Material Purchasing Process DepartmentActivity Flow Buyer Pinostudio Overseas Marketing Team Check & Select items at www.shop-hyundai.com www.shop-hyundai.com Fill out & Send the Order Form to Pino@Pinostudio.com Pino@Pinostudio.com or Fax to : +82 2 558 0683 Download Order Form Order Form Receive Order Form Issue Invoice Make T/T(telegraphic transfer) Payment Bank Information WOORI BANK CENTRAL CITY BR. Seocho-Gu Banpo-Dong 19-3 Central City, Seoul, KOREA A/C No. 1081-200-449497 IN FAVOUR OF : PINOSTUDIO., CO.LTD SWIFT CODE: HVBKKRSEXXX Shipping Items Receive Shipping Certificate Receive Your Order