1. Building Social Capital: How One Academic Library Supports Entrepreneurs Ka-Neng Au International Conference on Libraries 15 March 2005

2. “The symbiotic relationship between the library and the SBDC located at Rutgers University, Newark, NJ is vital to the success of business start-ups.” Eddie Johnson, Jr. http://www.ilo-infosystems.us

3. Profile of the Dana Library urban campus large collection accessible to community assistance to all

4. Library’s role … in fulfilling public service mission of Rutgers University in supporting local economic development activities in building social capital through the entrepreneurial community

5. Social capital Social relationships conducive to building dynamic participatory societies Characteristics: mutual trust reciprocity mutual benefit

6. Information needs of entrepreneurs answers, not articles industry overview competitive landscape market demographics marketing channels

7. Indirect assistance … via Rutgers Business School courses classroom introduction to range of library resources individual counseling for students, who serve as consultants

8. Direct assistance … via collaboration with Newark Small Business Development Center 4-hour workshop session lecture, demonstration, and hands-on business research individual counseling for entrepreneurs

9. Preliminary results In the community new businesses new ventures In the library new challenges new exposure

10. au@rutgers.edu http://newark.rutgers.edu/~au/icol.ppt http://newark.rutgers.edu/~au/icol.doc