1. Think Less. Live More Think Less. Live More. www.shelleyrow.com How to Accelerate How to AccelerateDeployment SIS 09 Shelley Row, P.E., PTOE Shelley Row Associates, LLC

2. Think Less. Live More Think Less. Live More. www.shelleyrow.com Time to Rethink How We Sell ITS Benefit/Cost isn’t always the best approach Logical isn’t always logical Learn from Our Experience

3. Think Less. Live More Think Less. Live More. www.shelleyrow.com Three Types of ITS Implementations 1.Applications or technologies with a direct impact on agency expenses Electronic Toll Collection: 99% of Toll plazas 94% Toll lanes Transit Automatic Vehicle Notification 77% of 117 fixed bus route agencies have AVL 16,000 fixed route buses equipped with smart card readers Excellent Rate of Deployment

4. Think Less. Live More Think Less. Live More. www.shelleyrow.com Three Types of ITS Implementations 2. Applications providing direct assistance to travelers Good Rate of Deployment 511 coverage for all or parts of 38 states covering 70% of US population 36 of 40 metro areas and 58 locations use travel time on DMS 109 freeway management agencies report posting traveler information on DMS

5. 5 Twitter & other Social Networking Site 40%

6. US Navigation Sales 1996 to 2011 Courtesy: Nokia

7. Think Less. Live More Think Less. Live More. www.shelleyrow.com Three Types of ITS Implementations 3. Applications that collect data or optimize performance but where the benefit is not monetized Average Rate of Deployment 266 Operational Traffic Management Centers (TMCs) For collection of travel times: 54% of all freeways in 75 metro areas are under surveillance 50% of intersections in 75 metro are under electronic surveillance

9. Think Less. Live More Think Less. Live More. www.shelleyrow.com What Are Our Options? A.Connect projects with intangible benefits to ones with monetary benefits (ITS or roadway construction) B. Reduce the price point to further increase the value

11. Vehicle Probes

12. Growth in Vehicle Probe Data April 2009January 2012 15 minute snapshot of incoming GPS data (fleets, cars, phones, apps, etc.) – Source INRIX® Courtesy: INRIX

13. Rise and Fall of Gadgets NOTE: 2010 data are estimates and 2011 data are projections. GRAPHIC: Alicia Parlapiano / The Washington Post - January 10, 2011

14. Think Less. Live More Think Less. Live More. www.shelleyrow.com What Are Our Options? Reduce the price point to increase value 7700 freeway miles under surveillance from roadside infrastructure 4500 miles under surveillance from vehicle probes

16. Think Less. Live More Think Less. Live More. www.shelleyrow.com A.Connect projects with intangible benefits to ones with monetary benefits (ITS or roadway construction) B. Reduce the price point to further increase the value C. Sell the project to meet other objectives (political, social or other goals) What Are Our Options?

17. Think Less. Live More Think Less. Live More. www.shelleyrow.com Time to Rethink How We Sell ITS Benefit/Cost isn’t always the best approach Logical isn’t always logical Learn from Our Experience