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Published byLesley Parrish Modified over 9 years ago
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CEO Roger Larsson
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Decuma AB Founded Nov. 1999 3 Founders Research in Computer Vision at Lund University Sweden Unique & patented technology (GIT) Key competences : –Mathematics –Software –Languages –User interface design –Usability Scalable solutions for: –Mobile Phones, PDA:s, Digital Pens & Tablet PC
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Business idea To deliver efficient and reliable software for: hand writing recognition of the major scripts in the world including Japanese, Chinese and Latin ( USA and Europe)
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Business Opportunity Products are getting smaller with no space left for the keyboard Other input methods are necessary Hand writing recognition offers a simple and intuitive solution Current hand writing recognition products are crude There is a market for a product that is: –accurate –reliable –fast –flexible –language independent –easy and fun to use
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Handheld Device Market Million units per year Sources: Gartner Dataquest, In-Stat/MDR and Decuma market material
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Products Decuma Japanese Decuma Chinese Decuma Latin Decuma font compression (Japanese and Chinese)
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IPR Patent for Geometric Invariant Technology Approved in Sweden and Australia and pending in: Europe, China, Japan, South Korea, Singapore, USA, Canada, Israel and Russia etc. Patent applications : –Cursive writing ( Patent is under way) –Signature verification ( Patent is under way) –Quick search (for Chinese characters) –Chinese GUI –Japanese GUI –Latin GUI –Fontkompression
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Customers Manufacturers of handheld devices such as : Mobile telephones PDAs PC Tablets Digital pens Customers generating revenues: Current: Casio, HP Japan, Citizen, Anoto, HIT,CET 3 more in final negotiation ( 2 Japan, 1 China) 45 in the pipe line
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Revenue Model NRE (Non Recurring Engineering) projects License fee per unit
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Marketing Strategy PDAs Europe Decuma Sweden Japan Decuma Tokyo USAChina Marketing and support hub Product development
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Marketing Strategy Mobile phones EuropeJapanUSAChina
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Marketing Strategy Digital pens EuropeJapanUSAChina
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introducing Decuma OnSpot A new interaction concept for handwritten input
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Decuma OnSpot The OnSpot Concept write like on paper get your text where you wrote it focus your handwriting
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Decuma OnSpot Easy Editing with Natural Gestures edit like on paper hyphenate to continue strike through to delete tick to insert overwrite to change
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Decuma OnSpot Multilingual Support no need for dictionaries mix several languages supports different writing styles for different countries
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Decuma OnSpot Personal Symbols draw your own symbol to write long phrases
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introducing Decuma Japanese
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Focus on the Script mix freely: Kanji, hiragana, katakana, Latin, numerals different colors for different scripts ”a new standard for Japanese handwriting recognition”
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introducing Decuma Chinese
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One Place for Ink, Characters and Candidates handles variations in Chinese writing intuitive paper design ink and recognized characters in the same area mimicks the Chinese writing process
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CEO Roger Larsson Thank you !
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