1. Creative Europe Audience development and special actions 2014-2020 Karel Bartak European Commission

2. REALITY: Decreasing cultural participation

3. REALITY: Decreasing cultural participation: WHY?

4. WHAT? Strategic, interactif process Objective: bring people closer to arts and culture Individuals/ Communities Dialogue Cultural organisations Audiences (current, potential,…) 2014-2020

5. HOW? Increase Deepen Diversify Listen Understand Trust 2014-2020

7. EFFECTIVE AD Strategic Organisation wide Evidence based About relationships Sustainable 2014-2020

8. Key words Strategy & tools Experience Relationships Partnerships Experimentation New skills Change Adapt 2014-2020

9. EU Prize for cultural heritage/ Europa Nostra awards 2014-2020

10. EU Prize for contemporary architecture/ Mies van der Rohe awards 2014-2020

11. EU Prize for literature 2014-2020

13. EUROPEAN CAPITAL OF CULTURE

15. OPERA EUROPA DIGITAL PLATFORM

16. INFORMATION SOURCES Conference "European Audiences: 2020 and beyond" http://ec.europa.eu/culture/events/ ad-oct2012_en.htm Subscribe to our newsletter: Eac-Culture@ec.europa.eu 2014-2020