1. Research Project «Team Building in Pulsating Organizations: the Case of Arts Festivals» Elkanova Elena elen-elkanova@rambler.ru postgraduate student, Higher School of Economics

2. Changing World throw-away society one-time use goods mobility short-term tasks project management ad hoc organizations (self-renewing, pulsating) [A.Toffler]

3. Tourism New trends: Cultural tourism, event tourism, etc. Objectives of event tourism: to create a favourable image to expand traditional tourism season to spread tourism demand evenly to attract domestic and foreign visitors

4. Title Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. 9,000 residents 190,000 visitors

5. What is a festival? Festival is a complex social campaign characterized by: sophisticated planning with a fixed deadline, involving numerous stakeholders who assemble for a short period to reach common goal. [L.Wagen, 2007]

6. Why HR management? Building team? lack of research papers on the topic HR manager/ HR department team building concept special features (staff mobility, pulsating effect) personnel planning problem team motivation, cohesiveness high turnover rate

7. Empirical survey 21 interviews permanent and temporary employees 9 Saint-Petersburg arts festivals analysis of documents, social networks, official websites and articles, method of observation

8. Results Team management approach is different from team formation mechanisms in other projects. These distinctive features are dictated by peculiarities of festival management. Team building at different arts festivals varies considerably. Team management depends on regularity of the festival & joint work activities during the year.

9. Recommendations for managers personnel planning teambuilding as a tool for solving turnover problems clear distribution of functions among team members different approaches for different categories of employees induction procedure system of incentives training feedback system decision-making process involvement

10. Other findings corporate veil country (specialists, IFEA) networks IT, virtual teams travel permit foreign policy (embassies)

11. Further research adaptive organizational structures new ways of creating and delivering services new forms of cultural policy project as a base for new organization / activity crowd funding platforms foreign experience international cooperation programs in cultural field

12. Museum Quarter

13. Further research Tourism development centre EU TACIS City Twinning http://visitnovgorod.ru/

14. Thank you!