1. 1 WMADCS CONFERENCE NOVEMBER 2014 RAY JONES PROFESSOR OF SOCIAL WORK

2. 2 CHILD PROTECTION DEMAND THE RECENT TRENDS

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10. THE STORY OF BABY P SETTING THE RECORD STRAIGHT HOW THE STORY WAS SHAPED AND PROMOTED PRESS, POLICE AND POLITICIANS 10

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12. 12 CHILD PROTECTION SECTION 47 ENQUIRIES 2009-2010 2010-2012 2011-2012 2012-2013 2013-2014 89,300111,700 124,600 127,100 142,500 AN INCREASE OF 60%

13. 13 CHILD PROTECTION CHILDREN SUBJECT TO AN INITIAL CHILD PROTECTION CONFERENCE 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 43,900 53,000 56,200 60,100 65,200 AN INCREASE OF 49%

14. 14 CHILD PROTECTION CHILD PROTECTION PLANS IN ENGLAND Category 2008 2009 2010 2011 2012 2013 2014 Neglect 13,400 15,800 17,300 18,600 18,220 17,930 Physical abuse 3,400 4,400 5,000 4,800 4,690 4,670 Sexual abuse 2,000 2,000 2,300 2,400 2,220 2,030 Emotional abuse 7,900 9,100 10,800 11,400 12,330 13,640 Multiple 2,500 2,900 3,700 5,500 5,390 4,870 Total 29,200 34,100 39,100 42,700 42,850 43,100 48,300 AN INCREASE OF 50%

15. 15 CHILD PROTECTION CARE PROCEEDINGS “From 2008-09, the year of the Peter Connelly (known as “Baby P”) case in Haringey, to 2012-13, care applications in England have risen by 70%.” have risen by 70%.” (CAFCASS 2013) (CAFCASS 2013)

16. 16 CHILD PROTECTION

17. 17 CHILD PROTECTION AT BREAKING POINT

18. A PART OF THE CONSISTENT POLICY ROUTE TO MARKETISATION AND PRIVATISATION 18

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20. THE STORY OF BABY P SETTING THE RECORD STRAIGHT SOME QUICK REFLECTIONS THE NEED FOR STRONG COLLECTIVE VOICES THE NEED FOR STRONG COLLECTIVE VOICES BE ACTIVE, BUT NOT NAIVE, WITH THE MEDIA BE ACTIVE, BUT NOT NAIVE, WITH THE MEDIA SHAPE AS WELL AS RESPOND TO AGENDAS SHAPE AS WELL AS RESPOND TO AGENDAS TELL IT LIKE IT IS AND MAKE SOME NOISE TELL IT LIKE IT IS AND MAKE SOME NOISE [PROFESSIONAL AND PUBLIC] SOLIDARITY [PROFESSIONAL AND PUBLIC] SOLIDARITY 20

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22. 22 WORKING WITH THE MEDIA SHAPING THE STORY SHAPING THE STORY REPEATING THE MESSAGES REPEATING THE MESSAGES ANTICIPATING NEW STORY MOMENTS ANTICIPATING NEW STORY MOMENTS MOVING STORY-LINES MOVING STORY-LINES WORKING IN HOSTILE TERRITORY WORKING IN HOSTILE TERRITORY

23. WORKING WITH THE MEDIA BE AVAILABLE BE AVAILABLE BE RESPONSIVE BE RESPONSIVE BE HUMAN AND PERSONABLE BE HUMAN AND PERSONABLE USE ALLIES AND OTHER VOICES USE ALLIES AND OTHER VOICES 23

24. WORKING WITH THE MEDIA BE PREPARED BE PREPARED BRIEFED AND INFORMED BRIEFED AND INFORMED KEY MESSAGES AND SOUND BYTES KEY MESSAGES AND SOUND BYTES KEEP IT SIMPLE KEEP IT SIMPLE 24

25. WORKING WITH THE MEDIA BE APPROPRIATE BE APPROPRIATE IMAGE AND IMPACT IMAGE AND IMPACT DEMEANOR AND LOCATION DEMEANOR AND LOCATION 25

26. WORKING WITH THE MEDIA KEEP BRIEFED ABOUT THE MOVING AND CHANGING COVERAGE 26

27. WORKING WITH THE MEDIA REMEMBER YOU ARE THE SUBJECT EXPERT REMEMBER YOU ARE THE SUBJECT EXPERT SHAPE AND SAY WHAT YOU WANT TO SAY SHAPE AND SAY WHAT YOU WANT TO SAY 27

28. WORKING WITH THE MEDIA BE PROACTIVE MAKE AND FEED THE CONTACTS MAKE AND FEED THE CONTACTS BUILD RELATIONSHIPS BUILD RELATIONSHIPS BE A MEDIA RESOURCE BE A MEDIA RESOURCE 28

29. WORKING WITH THE MEDIA KNOW YOU ARE NOT IN OVERALL CONTROL KNOW YOU ARE NOT IN OVERALL CONTROL BE REALISTIC AND RESIGNED ABOUT WHAT YOU CAN ACHIEVE BE REALISTIC AND RESIGNED ABOUT WHAT YOU CAN ACHIEVE SEEK TO MAKE POINTS NOT WIN ARGUMENTS SEEK TO MAKE POINTS NOT WIN ARGUMENTS BUT DO BE A PLAYER ON THE PITCH BUT DO BE A PLAYER ON THE PITCH 29

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