1. Marketing plan of Achtung washing machine for children Group 6 曾祝平 蚁苗玲 吴焕玟 李嘉文 刘冰

2. Main points Product Place Price Promotion Cooperation

3. Background With the improvement of living standards, children have more clothes and toys, but in the current condition, parents don’t know how to make them clean and safe for children.So Achtung appears!

4. Product Achtung is specially for middle and upper level income families. which has/have a child/children (1-15 years old).

5. Achtung is specially designed for children. Children need our care and with the development of economics, many parents are willing to offer their children a a better life.

6. Product characteristics Compared with other washing machines, it can not only wash clothes but also toys!!

7. Parents’ worry Clothes are very close to babies which needs our great attention.And parents are always worried that the current washing machine can’t afford children a good condition, so Achtung helps them.

8. What’s more, children have a lot of toys and it’s common to put the toys into their mouths. For parents, it’s very annoying for them to keep toys clean. Plastic toys Plush toys

9. Achtung use unique technology- the cold spray technology to kill invisible germs in the toys. It can offer a safe comfortable and reliable environment both for parents and Children.

10. How to wash toys The cold spray technology and spray the disinfectant Three times water spraying The low temperature drying dry the toys. No residual disinfectant

11. Advantages Safe: Sterilizing rate reach 99 %.( 杀菌率 高达 99%) Easy to handle: There are just several necessary buttons. Tiny: The size of it is 380mm*405mm*565mm.Just account small position. Colorful: It comes in 9 colors and customers have many choices in color.

12. Price With its multifunction, its price is also reasonable! Just 6499 RMB!! Our goal is to create parents and their children a better life with low expense.

14. Compare with similar products: cheaper has more functionality

15. Where to buy?

16. Place Entity store: Achtung is mainly sold in Guangzhou, Shanghai, Beijing, Hong Kong and other economic center cities.

17. Distribution Famous chain stores E-shop sale online Comprehensive mall: T-mall, Amazon and so on Electrical mall: Gome.

19. Promotion We have seven channels to promote our product.

20. Microblogging publicity We will hold a microblogging sweepstakes to attract the attention of people and thus enhance the visibility of our product.

21. Electronic mall advertising We can put our advertising with a big picture of our washing machine and our slogan in the first page in the electronic mall to attract more customers' attention. From Amazon

22. Point-of-sale display We will hold many displays in the big supermarkets, such as Carrefour, Wal- Mart etc.

23. Large-scale baby competitions In order to boost the profile of Achtung,we will hold many competitions between parents and their babies.

24. TV ads We can put our ads in the TV channels, especially Children TV channels. It may catch the parents' attentions.

25. Charities In order to improve our company image and company reputation, we will donate our Achtung washing machine to some special education schools orphanages and on.

26. Discount We also carry on the discounting promotion in the first half month when our product just at the introduction stage of its life cycle.

27. Cooperation with other company In order to protect the delicate skin of children,our company also cooperates with other company to produce laundry products for babies. Our mission is provide a more comfortable reliable life for all of children!!

28. Warm service In order to reduce the trouble of families, when the customers buy our products, we will supply them a free Y-shaped pipe. With this pipe customers are unnecessary to install another faucet.

29. Sale services Before customers buy our products, they can clearly be taught how to use it. After-sale service We have three-year warranty for customers. What’s more,we can also afford them a feedback survey if they have any questions about Achtung.

30. THANKS Group Members 曾祝平 蚁苗玲 吴焕玟 李嘉文 刘冰