1. Key Facts about the UK Consumer Magazine Industry
The UK consumer magazine industry is worth £2.8bn
Over 3,200 consumer magazines are published in the UK
Nearly 9 out of every 10 UK adults read magazines every year
Nearly 1.5 billion consumer magazines are read in the UK each year
Consumers spend more than £2bn a year on consumer magazines
Advertisers spend nearly £800m per year with consumer magazines

2. The UK consumer magazine industry is worth £2.8bn
Value of Magazine Industry, 2007 (£m)
The total value of the UK magazine industry in 2007 was £5.7bn
Consumer magazines account for £2.8bn – 49% market share
Customer Magazines
Consumer Magazines
Business Magazines
Source: PricewaterhouseCoopers

3. Over 3,200 consumer magazine titles are published in the UK
Number of Consumer Magazine Titles,
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
Number of titles
Year
There are currently 3,243 consumer magazines in the UK
In the last 30 years, the number of consumer magazines has increased by 135%
In 1980, there were only 1,383 titles
Source: BRAD (Feb 2009)

4. Number of Copies of Consumer Magazines sold, 1980 - 2008
Nearly 1.4 billion copies of consumer magazines are sold in the UK each year
Number of Copies of Consumer Magazines sold,
Copies Sold (m)
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
1.374bn copies of consumer magazines were sold in the UK in 2007
At least a further 0.4bn copies were distributed for free or discounted in 2007
The average person in the UK buys 22 copies a year
Year
Source: AA/WARC

5. Top magazines by circulation
Actively Purchased (UK/ROI)
Average Net Circulation (UK/ROI) 1
TV Choice
1,369,088
SkyMag
7,219,922 2
What’s On TV
1,315,543
Sky Sports
4,267,042 3
Radio Times
1,018,704
Sky Movies
3,511,747 4
Take A Break
932,651
Asda Magazine
2,925,656 5
Saga Magazine
647,064
Tesco Magazine
2,016,878 6
Reader’s Digest
550,040
National Trust
1,737,759 7
Closer
529,671
Sainsbury’s Fresh Ideas
1,492,957 8
Glamour
498,776
Skymag HD Special
1,400,000 9
OK!
477,641
TV Choice
1,369,088 10
Chat
454,818
What’s On TV
1,315,543
Source: ABC, July-December 2008

6. Magazines reach at least 85% of UK adults
In 2008, 85% of all adults reported reading one of the 184 titles listed on the NRS
57% of adults “almost always” read at least one of these titles
On average, AIR adults* read NRS titles for 88 minutes every week
Reach of Magazines, 2008
* i.e. the 75% who are part of the Average Issue Readership of any NRS magazine
Source: National Readership Survey, January – December 2008

7. Top magazines by readership
Reach (Average Issue Readership)
Volume of Reading per Issue
Volume of Reading per Year 1
SkyMag
Take A Break
Take A Break 2
Tesco Magazine
National Trust
Radio Times 3
Asda Magazine
SkyMag
What’s On TV 4
Your M&S
National Geographic
OK! 5
Sainsbury’s Mag
Radio Times
Hello! 6
National Trust
Reader’s Digest
Chat 7
What’s On TV
What’s On TV
Closer 8
Sky Sports
Saga Magazine
Heat 9
Take A Break
Tesco Magazine
Auto Trader 10
Boots H&B
OK!
TV Choice
Volume of Reading per Issue = Average Issue Readership x Mean time spent reading
Volume of Reading per Year = Volume of reading per issue x Number of issues
Source: NRS, January – December 2008

8. Consumers spend more than £2bn a year on consumer magazines
Purchaser Expenditure of Consumer Magazines (Constant Prices, 2000, £m),
Consumers spend £2.1bn on magazines at current prices
This is equivalent to every person in the UK spending £36 a year on magazines
Expenditure on consumer magazines has grown in real terms by 88% since 1990 (see graph)
2,500
2,500
2,500
2,000
2,000
2,000
1,500
1,500
1,500
Purchaser Expenditure (£m), constant prices, 2000
1,000
1,000
1,000
500
500
500
1980
1980
1980
1982
1982
1982
1984
1984
1984
1986
1986
1986
1988
1988
1988
1990
1990
1990
1992
1992
1992
1994
1994
1994
1996
1996
1996
1998
1998
1998
2000
2000
2000
2002
2002
2002
2004
2004
2004
2006
2006
2006
Source: AA/WARC
Year

9. Advertisers spent almost £750m with consumer magazines in 2008
Advertising Expenditure (Current Prices) by Medium,
18,000
17,081
In 2008, advertisers spent £745m with consumer magazines
Advertising expenditure for all media except the internet declined year-on-year in 2008
15,809
16,207
16,333
791
16,423
16,000
812
745
827
968
Consumer Magazines
14,810
819
839
Business Magazines
1,064
1,016
976
784
1,082
938
Outdoor
14,000
897
933
1,048
848
2,171
2,040
Direct Mail
786
2,322
12,000
2,371
170
2,469
168
Cinema
2,467
158
155
160
2,747
Advertising Expenditure (£m), current prices
2,313
Regional Newspapers
10,000
149
2,782
2,994
3,132
1,805
National Newspapers
8,000
2,962
1,933
1,913
454
Radio
1,912
497
1,974
6,000
480
1,902
521
545
3,819 TV
4,016
526
4,000
3,905
4,097
3,955
3,722
2,000
3,300
Internet*
2,813
2,016
1,367
825
465
Source: AA/WARC
2003
2004
2005
2006
2007
2008

10. Share of Advertising Expenditure (Constant Prices, 2000) by Medium
The growth of internet advertising has affected share for all other media
Share of Advertising Expenditure (Constant Prices, 2000) by Medium
100%
5.3%
5.2%
5.1%
5.0%
4.6%
4.5%
Consumer Magazines
The growth of internet advertising has led to a decline in share of expenditure for all other media, except outdoor
6.2%
5.7%
5.1%
7.1%
6.8%
6.6%
Business Magazines
90%
5.7%
Outdoor
5.3%
5.4%
5.5%
5.7%
5.7%
80%
12.7%
12.4%
Direct Mail
14.2%
16.7%
15.6%
14.6%
1.0%
1.0%
Cinema
70%
1.0%
0.9%
1.0%
1.0%
14.1%
Regional Newspapers
16.1%
60%
17.0%
18.5%
20.0%
19.8%
11.0%
National Newspapers
50%
11.3%
11.7%
2.8%
Radio
11.8%
40%
12.5%
2.9%
12.8%
2.9%
3.2%
3.4%
23.2%
Television
30%
3.5%
23.5%
23.9%
20%
25.3%
25.0%
25.1%
10%
20.1%
16.5%
Internet*
12.3%
8.4%
3.1%
5.2% 0%
2003
2004
2005
2006
2007
2008
Source: AA/WARC
* = Estimates for Q3 & Q4 2008