1. Understanding the role of video in the creative process Valentina Novello Marc Escobosa > Social Business Innovation Simona Maschi Interaction Design Institute Ivrea February, 6th 2003

2. Understanding “Privacy” Christena Nippert-Eng > General overview on privacy > Introduction to Field Work

3. Quasi–Field Work > Hospital > Castle > Train station > Movies

4. Mission & Context > Generation of areas of focus > Brainstorming > Formation of Groups > Our focus: Data Security

5. Introduction to Video Scenarios François Jégou > Video as sketching tool > Going backwards through process > Digital Sunglasses

6. A New Perspective > Abandoning sunglasses > Focus on security of Medical Data > Give patients control of their data

7. Exploring Scope & Contexts > Define solution polarities > Pursue Medical Data Key idea

8. Video Sketch: Medical Data Key > 30 second scenario > Iterative scene development > On-the-fly idea extension > Video as creative catalyst

9. Presentation of Sketch > Getting Business Perspective > Discovering Drawbacks > A wave of new possible directions

10. The Age of Epiphanies > Videotaped 1 hour brainstorm > Rapid iteration of design concept > Many major realizations > Abandonment of privacy problem

11. Benefits of Taping & Editing > Condensed video from 1h to 5 min. > Extension of human memory > Document rationale: > Radical direction changes > Realizations & insights > Interference-free process > Ability to add meta level comments > Communication to team members

12. Learning by Video Editing > Iterative feedback from colleagues, professors and visiting guests

13. Disadvantages of Edited Recap > Time consuming > Intended and unintended bias > Over-reliance on visual aspect > Not every idea seems brilliant at the time

14. A New Process is Born

15. A Framework > Traditional design process: > Promotes linear thinking > Oversimplifies ConceptSolution Mission Context Scope “What is the problem?” “What can we explore?” “How about a swoosh” “not just a swoosh, a…” “That could be it!” “Ok, you’ll love this …” Defining Finding Generating Building Selecting Selling Defind Builderate Sellect Defind BuilderateSellect

16. The xoo Process ™ > Process as dynamo > Rapidly changing mind-sets > Advantages of video capture > Solution-space navigation

17. VideoRoom ™ > Motion Triggered Cameras > Always recording > Sound track is keyword indexed > Web application provides access > Company can add keywords, create groups, burn discs > Learns lexicon over time

18. Take Aways > Video as extension to memory > Importance of non-interference > Re-orientation of the process > Dedicated tool for creative productivity