1. Morro Bay Marketing Presentation May 10, 2012

2. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92 clicks .19 CTR Last month.40 CTR Last month.10 CTR

3. TripAdvisor.com Sponsorship Page—April Runs through October 2012 2,274 page views 34 clicks 1.19% CTR Average CTR is.10 for TripAdvisor Last month was.37 CTR

4. LA Times Banner Ads 162,122 impressions 241 clicks .15 CTR 70,242 impressions 182 clicks .26 CTR Last month:.13 CTR Last month:.18 CTR

5. Yahoo! Banner Ad This campaign had our highest number of clicks of everything running. Industry standard is.05, anything above that is a well performing campaign. This campaign continues to perform very well, and I have no doubt that they will receive the same results if they were to continue running it. 189,758 impressions375 clicks .20 CTR

6. San Jose Mercury News Banner Ad TBID only: 4/1—4/30 300,327 impressions 437 clicks .15 CTR February’s CTR:.21%

7. SLO VCB Ad

8. April E-Blast—Constant Contact

9. Savor the Central Coast

11. Sunset Road Trips Ad

12. Sunset Summer Trips Ad

13. Kite Festival Tribune Front Page Article Above photos by Dennis Eamon Young

14. Kite Festival—Bay News

15. Tribune Article

16. News Releases in the Works Central Coast Oyster Festival Press Release Morro Bay 4th with reference to Skateboard contest (Youtube video from Jack Smith) Morro Bay Triathalon (Sports Destination Marketing Magazine—editorial on event)

17. New Morro Bay Website

18. Google Analytics: Total Website Visits

19. Google Analytics: Total Page Views

20. Google Analytics: New vs. Returning Visitors

21. Google Analytics: Smart Phone Visitors

22. Google Analytics: Smart Device Visitors

23. Google Analytics: Top 10 Referring URLs

24. Google Analytics: Top 10 Referring Cities

25. Google Analytics: Lodging Report

26. Jackrabbit Analytics: Jackrabbit Clicks

27. TOT for 2010/11 and 2011/12

28. Google Analytics: Added Email Addresses Added 31 new email addresses to database. 9,364 Total Addresses

29. New Facebook “Likes” 3,330 Total “Likes.”

30. Facebook Posts

32. Twitter Posts