2. Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually the case) then design needs to invite reading, attract reader to explore

3. Design Criteria present information clearly must invite reading, be interesting enough to engage reader’s attention has to appeal to its market, appropriateness, fitness

4. How do we achieve this? What do we have to work with?

5. 1) Hierarchy What it’s for: -establish order of most importance to least -convey a difference in kinds of information

6. 1) Hierarchy How to apply it: -essentially control eye movement on page Use of: -size- placement -colour/contrast- white space -font- indentation

7. Size easy - big is more dominant - but in text blocks, can disrupt flow

8. Size

9. contrast (colour)

10. font

11. placement

12. white space

13. indentation

14. typeface choice, size, weight

15. leading, line length

16. alignment

17. Final

18. 2) The Grid the structure of the newsletter (bones) determines placement of text and images 2 column, three column, 2 1/2 column, etc.

19. Examples

20. 2-column Grid simple quick to layout (few design decisions) static, hard to make it look inviting best for in-house, low budget productions

21. 2 column

23. 3-column Grid simple, but better more to play with, but still risk static layouts slower to layout

24. 3 column

26. 4 and 5-column Grid much better, more flexible for layouts forces creative and asymmetric use of space much harder to work with--many design decisions best for infrequent issues where design and layout interest are more important than speed of production

27. 4 column

28. 5 column

30. 2 1/2 column

38. 3) Special elements graphics –photos –illustrations sidebars pull quotes captions features

39. Special elements can add interest to pages most dramatically can invite reading into dense pages with pull quotes unify elements with runningheads, rules can separate elements with boxes, screens add info with sidebars photography.