1. The open chain of conceptual Boutiques TM IMOGEN-HOME Business Project 2014-2015

2. Structural branches 1.Manufacturing department. - Development workshop of production samples. - Product release of all collections 2. Photo Studio ( own or third party), taking down of material for the website, catalogs, advertisements, videos, movies. 3. Marketing Department. -Brand website. -New account development. -Promotional support. -Organization of demonstrations of new collections ( with the staging of the musical concert). - Marketing and branding programs 4. Consulting and HR Department. - Accountancy and maintenance of accounts Control and training of personnel. - Recruitment. - Advanced training. 5. Technical Department. - Development of shop fitting. Elaboration of integration techniques, - Art objects, - Architectural projects, - Development of Designed furniture - Maintenance 6. Legal Department - running of legal documents - protection of company interests - conducting legal negotiations 7. Music Studio - recording of soundtracks for fashion shows and Company music events

3. Lump sum investments into functional departments of the Company №Name of the Department (division) Equipment Specialists ( staff, number of people) Total amount ( RUB) 1Manufacturing department 1 000 000 8 2Advertising Department ( photo Studio) 500 000 2 3Consulting and HR Department 300 000 4 4Technical department 700 000 7 5Legal department 300 000 2 6Marketing Department 300 000 4 27 300 000 3 100 000

4. Provision of one Boutique №The name of the attachment Amount in total (RUB) 1Modular hardware + software 4 000 000 2 Clothing collection ( male and female ) 2 400 000 3Rent + Deposit (requirements of the landlord) 800 000*2 1 600 000 4Advertising, corporate materials 1 000 000 5Repair and Art-decor 1 000 000 in total: 10 000 000

5. The Women collection ( all expenses included, every next collection releases once in 2-3 months) № Collectionnumbermedium price in total (RUB) markup % +profit 1Evening dresses 60 7 000 420 000 300%1680 000 2Cocktail dresses 60 5 000 300 000 300%1200 000 3Wedding dresses 60 12 000720 000 500%4320 000 4Cruise collection 50 5 000250 000 300% 750 000 5The collection of jackets 40 5 000 200 000 300% 600 000 6The LUX collection Exclusive dresses 30 500 25 000 In total: 750 000 2 640 000 500% 10 041 000 4 500 000 13 050 000

6. Collection IMOGEN-SPORT - Suits: male, female. - Bags, shoes. - Accessories. Complete collection (released in 1 to 3 months) № Name Number Price (RUB) in total (RUB) 1The costumes, the outfits men and women 2005 0001 000 000 2Bags, shoes 1005 000 500 000 3Accessories 1003 000 300 000 Minimum margin + 350% in total: 1 800 000

7. Monthly expenses of the store №Name costNumber Pricein total (RUB) 1Rent + communication100 sg meters500 000 2The salary of the employees of the store 340 000+%120 000 3Taxes ( fees)150 000 4Advisory services150 000 5Advert1200 000 6Products ½ collection11320 000 In total:2 240 000

8. Estimated profit per store (in the first year of operation ) №Average byer~s cheg (RUB) The average number of clients per month in total (RUB) Average markup % - costsin totalNet profit 150 0001507500 000 350 %2 240 0005260 000

9. The promotion of the product (the estimated cost for 3-6 months ) №Name Number PriseIn total (RUB) 1 Brand TM website IMOGEN- HOME (design and optimization) 150 000 2 Advertising (TV, VOGUE, Harper's BAZAR,Fashion TV) 2000 000 3 Training 1/3 months (qualification) 400 000 4 Videos, image advertising 500 000 5 The organization of the new collection shows 1/3 months 1500 000 In total4 550 000

10. The estimated turnover of all Boutiques №City (Country) The population of people All collectionsTurnover in rubles In total (RUB) 1Moscow (Russia)-10 500 000 -7 500 000 2St. Petersburg - 5200 000-7 500 000 3London - 8 000 000-7 500 000 4New York – 8 500 000-7 500 000 5Paris - 2 500 000-7 500 000 37 500 000 With the growth of retail commodity turnover in months. 7-10%

11. Total project investments cost №The name of the attachmentNumberAmount (RUB) In total (RUB) 1 Lump sum investments into functional divisions of the Company 1 3 100 000 2 Provision of one Boutigue 510 000 00050 000 000 3 Collections Women 1/3 months 2 640 000 4 Collection SPORT 1/3 months 1 800 000 5 Monthly expenses of the store 1 months ( 5 Boutigue) 2 240 000 11 200 000 6 The promotion of the product ( the estimated cost for 3-6 months) 3/6 months 4 550 000 7878 The salary of the employees Rent industrial and consulting Department 27 (person) 150 (sg meters) 70 000 1000 in total: 1 890 000 150 000 75 330 000

12. Products IMOGEN-HOME

15. Client area (Approximate,inferred)

16. The construction of the headquarters IMOGEN-HOME № The name of the attachment The area of the land / buildings, structures Expenditure (RUB) The date of starting The date of works completi on In total expenditure ( RUB) 1 The purchase of land in the city of St. Petersburg Land of 2 hectares 30 000 00001.01.1501.03.1530 000 000 2 Construction project and construction work building, construction 1000 (sg meters) 50 000 00001.03.1501.03.1650 000 000 3 Start building (Opening Headquarters IMOGEN) - 3 000 00001.02.1601.03.163 000 000 83 000 000

17. The main Project characteristics. (based on the 5-year cash flows) The investment amount required:$2 million The investment period: 2 years Payback period: 2 years Net present value (NPV);$7,7 million The discount rate:12% Internal rate of return (IRR):102%

18. Construction of Headquarters ( at the expense of the Company profit ) 1. Exhibit Hall - Exhibition shop 2. Concert Hall 3. The catwalk (for fashion shows of new collections) 4. Development (collections) 5. Photo Studio 6. Music Studio, Library, offices. 7. Samples - the ART of Properties and Design Architecture IMOGEN-HOME.

19. ART Objects

20. Headquarters TM IMOGEN-HOME Construction