1. Employee Benefit Communications Richmond Chapter ISCEBS Health &Welfare Education Session June 9, 2011

2. Communication Areas of Focus Compliance & Required Education Marketing

3. Specific Communication Intent Compliance & Required –Legal –Regulatory –Plan sponsor need –Reference

4. Specific Communication Intent Education –Understand facts –Learn concepts –Take action?

5. Specific Communication Intent Marketing –Center on employee –Target –Motivate –Facilitate

6. Shifting Responsibility to Employees Target = Differentiation learning styles age gender culture language Second Order Change Long Haul Leadership

7. Audiences versus “Peanut Butter” approach Segmented Affinity groups Targeting for response

8. Articles Referenced http://www.iscebs.org/Members/Doc uments/BQ2011/bq211e.pdfhttp://www.iscebs.org/Members/Doc uments/BQ2011/bq211e.pdf https://www.am- a.com/company/research/wp_behavio ral_economics.pdfhttps://www.am- a.com/company/research/wp_behavio ral_economics.pdf http://curry.virginia.edu/articles/carol e-tomlinson-on-differentiationhttp://curry.virginia.edu/articles/carol e-tomlinson-on-differentiation

9. Approaches & Examples Tools –Wikis –Blogs –Decision tools –Calculators –Search –Online support

10. Information Channels Social networks Apps – smart phones, iPads Twitter Text messages Email Websites & portals Meetings Virtual Videoconferences Print

11. Tools and Channels https://www.yammer.com/about/abou thttps://www.yammer.com/about/abou t http://business.twitter.com/basics/wh at-is-twitterhttp://business.twitter.com/basics/wh at-is-twitter http://todaysmeet.com/ http://www.lmhwplan.com/

12. Tools & Channels http://www.sensei.com/sensei/What- is-Sensei.phphttp://www.sensei.com/sensei/What- is-Sensei.php http://itunes.apple.com/us/app/dol- timesheet/id433638193?mt=8#http://itunes.apple.com/us/app/dol- timesheet/id433638193?mt=8# http://www.mapmyfitness.com/ https://www.rxeob.com/secure/soluti ons-mydrugbenefit.asphttps://www.rxeob.com/secure/soluti ons-mydrugbenefit.asp http://benefitsync.com/

13. And on to the Future!!!

14. Questions & Answers

15. Employee Benefits Communications Jackie P. Jackson 804-864-1925 jpjackson@jackconsultingllc.com