1. Katie Ficken, Kelsey Combest, Ryan Lacy TEAM 1
Apple, Inc.
Katie Ficken, Kelsey Combest, Ryan Lacy
TEAM 1

2. Company Mission Statement
“Apple is devoted to bringing the best computing lifestyle to all students, educators, creative professionals, and consumers around the globe through its innovative hardware, novel software and modern Internet offerings. Apple strives to be the forerunner of performance, innovation, and style.”

3. Company Vision Statement
Apple’s vision is for consumers everywhere to get the best in their consumer electronics experience by providing the most convenient, easy to use, and modern products.

4. Core Values We believe in the simple, not the complex.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

5. Corporate Strategy

6. History

7. External Analysis – Computer/Software
General Enviroment
Economic Factors
Political Factors
Social Factors
Technological Factors
Competitive Factors
Geographical Factors
Industry/Competition
Porter’s Five Forces

8. External Analysis – Consumer Electronics
General Enviroment
Economic Factors
Political Factors
Social Factors
Technological Factors
Competitive Factors
Geographical Factors
Industry/Competition
Porter’s Five Forces

9. Internal Analysis Organizational Resources Internal Audit Strengths
Design
Innovation
Customer Loyalty
Brand Power
Weaknesses
High Price
Dividends
Quality Control
R&D Expense
Opportunities
New Markets
Online Presence
Reduce Prices
Applications
Threats
Competition
Substitute Products
Exchange Rates

10. Competitor Analysis – Computer/Software
Leader in Competition
Apple’s Competitive Strategy
Competitive Actions
Strategies Against Competitors

11. Competitor Analysis – Consumer Electronics
Leader in Competition
Apple’s Competitive Strategy
Competitive Actions
Strategies Against Competitors

12. Strategic Issue #1 Issue: A Greener Apple Recommendation
Implementation

13. Strategic Issue #2 Issue: Broadening Apple’s Service Provider Market
Recommendation
Implementation

14. Conclusion Innovative Level 5 Leader Future Goals and Expectations
Blue Ocean
Level 5 Leader
Steve Jobs
Future Goals and Expectations
Verizon
Greener