1. Mid Term Exam Marketing I A Two-Part Exam

2. Mid Term Exam Marketing I Two-part exam – 100 points:  Part I – 50 points:  Written Test 25 Questions ( 2 Points Ea.)  Administered during first 60 minutes of exam class  Questions come directly from review guide provided to students week of Jan 13-17  Part II – 50 points:  Small group project and PPT class presentation  Two class periods allotted Jan 13-17 to complete  Project Rubric provided during Jan 13-17

3. Mid-Term Exam - Part 1- 50 points  Students will complete a written test (25 questions – 2 points each)  Administered during first 60 minutes of exam class  Questions come directly from review guide provided to students week of Jan 13-17

4. Mid-Term Exam - Part 2- 50 points  Students will work in small groups (1-2 people per group)  All students must work collaboratively in the group  Students will conduct research using the Internet and prepare a PPT presentation to deliver to the class on their respective exam date  The midterm project will be assigned the week prior to mid-term exams (Jan 13-17)  Students will have two class periods to work collaboratively in completing the project and prepare their oral presentation

5. Marketing I-Mid Term Exam Project 1. Students will read 2 trade journal articles and view a video clip to obtain background information on American Olympic athlete Shani Davis:  http://www.blackenterprise.com/lifestyle/sports-biz-olympic- speedskater-shani-davis-sochi-under-armour-obamas/ http://www.blackenterprise.com/lifestyle/sports-biz-olympic- speedskater-shani-davis-sochi-under-armour-obamas/  http://germantown.patch.com/groups/business-news/p/will-2014- winter-olympics-sponsorships-bring-gold-for-under-armour_3d263d62 http://germantown.patch.com/groups/business-news/p/will-2014- winter-olympics-sponsorships-bring-gold-for-under-armour_3d263d62  http://www.youtube.com/watch?v=47tCEAISvhk http://www.youtube.com/watch?v=47tCEAISvhk 2. Each group will research Under Armour’s sponsorship of Shani Davis and prepare a brief PowerPoint presentation that outlines their opinion of the following:  Is this sponsorship a good match for Under Armour and the sport of speed skating? Explain why.  Who is Under Armour’s competition in Olympic sponsorships?  What other Olympic athletes does Under Armour sponsor? Why did they choose those athletes?  Can you identify any other companies and brands that would be a good match to sponsor Shani Davis? Identify that company and provide your rationale for matching the company with this athlete.

6. PowerPoint Outline:  Slide 1: Cover Slide  Slide 2: Agenda Slide  Slide 3: Is this sponsorship a good match for Under Armour and the sport of speed skating? Explain why.  Slide 4: Who is Under Armour’s competition in Olympic sponsorships?  Slide 5: What other Olympic athletes does Under Armour sponsor? Why did they choose those athletes?  Slide 6 and 7: Can you identify any other companies and brands that would be a good match to sponsor Shani Davis? Identify that company and product and provide your rationale for matching the product with this athlete. Apply the marketing mix to the product  Slide 7: Conclusion Slide

7. RUBRIC Marketing I Mid Term Exam Project 2014 CriteriaExceeds Expectations Above Average Meets Expectations Below Expectations Introduction Attractive Introduction slide; Professional Introduction of Group; Foreshadows what is to come in the presentation. Students demonstrate strong communication skills using professional language. (slides 1 and 2) 5432, 1 or 0 Promotion and Sponsorship- Demonstrates knowledge of the terms sponsorship and promotion and explains why this will be a successful promotional strategy for Under Armour. (slide 3) 1098 or 76, 5, 4, 0 Competition- Identifies competition a of Under Armour and how they are sponsoring the Olympics. Demonstrates knowledge of competition (slide 4) 1098 or 76, 5, 4, 0 Other Endorsements- Identifies other Olympic athlete endorsements for Under Armour and explains rationale of the match-up (slide 5) 1098 or 76, 5, 4, 0 Extent of Sponsorship Opportunities- Identifies other companies and brands (products) that could be endorsed by Shani Davis- Applies critical thinking skills to provide rationale for the match-up. Applies knowledge of the marketing mix to a product or service that is matched to him (slide 6 and 7) 1098 or 76, 5, 4, 0 Conclusion - Professional summary of presentation (slide 8) 5432,1or 0