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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 1 Designing and Delivering Oral and Online Presentations
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 2 Building Your Career with Oral Presentations Display your skills Think on your feet Grasp complex issues Handle challenges
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 3 The Three-Step Process Planning Writing Closing
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 4 Planning Presentations Analyze the situation Gather the information Select the medium Organize the message
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 5 Analyzing the Situation Purpose –Inform –Persuade –Collaborate Audience –Emotional state –Language issues –Specific circumstances
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 6 Selecting the Medium In-person presentations Web-based presentations
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 7 Organizing Presentations Define the main idea Limit the scope Choose the approach Prepare the outline
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 8 Planning Outline State purpose and main idea Organize major points and subpoints Identify introduction, body, and close Show your connections Show your sources Choose a title
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 9 Speaking Outline Follow the planning outline Condense points and transitions to keywords Add delivery cues Arrange your notes
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 10 Writing Presentations Introduction Message Conclusion
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 11 Creating the Introduction Arouse interest Build credibility Preview the presentation Limit main points Stress connections Engage audience
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 12 Composing the Message Limit the main points Connect the ideas Engage the audience
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 13 Writing the Conclusion Restate the main points Describe the next steps End on a strong note
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 14 Planning Visual Aids Improve quality and impact Improve audience learning Improve your professional image
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 15 Selecting Visual Aids Overhead transparencies Electronic presentations Chalkboards and whiteboards Flip charts Other visual combinations
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 16 Creating Effective Slides Writing content Modifying graphics Selecting design Being consistent Adding animation
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 17 Writing Readable Content Select a central idea Limit the content Use short phrases Use parallel grammar Prefer the active voice Use short titles
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 18 Modifying Graphics for Slides Reduce details Avoid repetition Shorten numbers Limit data sets Highlight key points Adjust size and design
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 19 Selecting Design Elements Color schemes Background elements Foreground and artwork Fonts and typestyles
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 20 Achieving Consistency Slide master feature –Color choices –Font styles –Design elements Layout templates –Bulleted lists –Charts –Graphics
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 21 Adding Animation and Special Effects Functional animation Transitions and builds Hypertext and links Multimedia elements
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 22 Presenting Online Advantages –Global reach –Cost savings –Convenience Disadvantages –Limited feedback –Technology issues –Training issues
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 23 Online Presentations Send preview materials Keep content simple Get feedback often Consider the audience Ensure compatibility Allow plenty of time
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 24 Completing Presentations Finalizing slides and support Preparing to speak Practicing your delivery Overcoming anxiety Handling questions
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 25 Finalize Slides and Support Title slides Agenda slides Navigation slides Handouts Backup equipment Backup presentation
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 26 Preparing to Speak Memorizing Reading Impromptu speaking Speaking from notes
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 27 Practicing Your Delivery Present naturally Rehearse the speech Check equipment Track your time Introduce the slides Anticipate questions
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 28 Overcoming Anxiety Extra material Practice Think positively Visualize success Take deep breaths Be ready Get comfortable Don’t panic Focus on message Engage audience Seek friendly faces Keep going
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© Prentice Hall, 2008 Excellence in Business Communication, 8eChapter 14 - 29 Responding to Questions Focus on the questioner Respond appropriately Maintain control Survive the hot seat Encourage questions Conclude the presentation
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