1. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Research Report Chapter 14, Student Edition MR/Brown & Suter 1

2. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives MR/Brown & Suter2 1. Discuss three writing standards that a report should meet if it is to communicate effectively with readers 2. Outline the main elements that make up a standard research report 3. Explain the kind of information contained in the executive summary 4. Discuss two fundamental rules for making good oral presentations 5. List some of the different kinds of charts that can be used in presenting study results

3. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives MR/Brown & Suter3 1. Discuss three writing standards that a report should meet if it is to communicate effectively with readers 2. Outline the main elements that make up a standard research report 3. Explain the kind of information contained in the executive summary 4. Discuss two fundamental rules for making good oral presentations 5. List some of the different kinds of charts that can be used in presenting study results

4. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 1 MR/Brown & Suter4  Three Writing Standards for Reports  Completeness  Does the report provide all the information readers need in language they understand?  Accuracy  Is the reasoning logical and the information correct?  Clarity  Is the phrasing precise?

5. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives MR/Brown & Suter5 1. Discuss three writing standards that a report should meet if it is to communicate effectively with readers 2. Outline the main elements that make up a standard research report 3. Explain the kind of information contained in the executive summary 4. Discuss two fundamental rules for making good oral presentations 5. List some of the different kinds of charts that can be used in presenting study results

6. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 2 MR/Brown & Suter6  Title Page  Table of Contents  Executive Summary  Introduction  Method  Results  Limitations  Conclusions and Recommendations  Appendices  Copies of data collection forms  Data collection forms with univariate results  Codebook  Technical appendix  Exhibits not included in the body  Data file  Bibliography

7. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives MR/Brown & Suter7 1. Discuss three writing standards that a report should meet if it is to communicate effectively with readers 2. Outline the main elements that make up a standard research report 3. Explain the kind of information contained in the executive summary 4. Discuss two fundamental rules for making good oral presentations 5. List some of the different kinds of charts that can be used in presenting study results

8. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 3 MR/Brown & Suter8  The Executive Summary is the most important part of the report  Think about what you would most want to communicate about the project if you only had 60 seconds to do so  The Executive Summary often includes these four sections  Introduction  Results  Conclusions  Recommendations

9. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives MR/Brown & Suter9 1. Discuss three writing standards that a report should meet if it is to communicate effectively with readers 2. Outline the main elements that make up a standard research report 3. Explain the kind of information contained in the executive summary 4. Discuss two fundamental rules for making good oral presentations 5. List some of the different kinds of charts that can be used in presenting study results

10. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 4 MR/Brown & Suter10  A quality presentation can disguise poor research, but even quality research cannot overcome a poor presentation  Three Important Things to Remember  Advanced knowledge regarding your audience  Organize your presentation so it is easy to follow  Use visual aids to maximize your communication abilities  Know Your Stuff  Know Your Audience

11. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives MR/Brown & Suter11 1. Discuss three writing standards that a report should meet if it is to communicate effectively with readers 2. Outline the main elements that make up a standard research report 3. Explain the kind of information contained in the executive summary 4. Discuss two fundamental rules for making good oral presentations 5. List some of the different kinds of charts that can be used in presenting study results

12. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objective 5 MR/Brown & Suter12  Graphical options including, but are not limited to, the following  Pie chart  Line chart  Stratum chart  Bar chart  Charts make the numerical results easier to see, comprehend, and understand