1. BY: RABIA RASHEED & WAJIHA HAQ

8. FAMOUS FAILURES

9. HAVE YOU EVER FAILED?

11. The tale of entrepreneurship doesn't always have a happy ending, and raising money isn't always the answer.

12. REASONS OF FAILURE  No Viable Market What if we launched a business and nobody showed up?

13. NO VIABLE MARKET  Market Research  Talk to Your Customers  Identifying Customer Needs

14. POOR EXECUTION Evaluation of Your Skills Choosing Correct Opportunities Professional Team & Manager Discipline is Important

15.  Too Much Leverage Give me a lever long enough and I will bankrupt my company

16. TOO MUCH LEVERAGE  Delay Making Investments  Delay Taking on Fixed Obligations

17.  Undercapitalizing the Business  Lack of Competitive Advantages Never bring a knife to a gunfight!

18. UNDERCAPITALIZE THE BUSINESS  Don’t Underestimate the Time and Capital to Reach Breakeven

19. LACK OF COMPETITIVE ADVANTAGE  Good Location  Proprietary Technology  Cost Structure that cannot be Replicated  Create Additional Barriers with the Passage of Time

20.  Competing Head-to- Head with Industry Leaders Better sharpen those elbows...

21. COMPETING WITH INDUSTRY LEADERS  Sharpen Your 4Ps’ Strategies  Develop a Professional Team

22.  Picking a Niche That is too Small Don't be a market of one!

23. PICKING A NICHE THAT IS TOO SMALL  Specialize in Niche Market  Niche Should Support Your Business  Customers Should Not be Expensive

24.  Breakup of the Founding Team Breaking up is hard on you -- and your company.

25. BREAKUP OF THE FOUNDING TEAM  Handle Disagreements Carefully  Structure Agreements  Treat Every Employee Fairly  Respect Everyone’s Point of View and Interest

26.  Poor Pricing Strategy The price is right?

27. POOR PRICING STRATEGY  Focus on Pricing at Earliest Stages of Business Plan  Pricing Based on Cost Structure  Pricing Based on Product’s Perceived Market Value

28.  Growing too Fast What goes up...

29. GROWING TOO FAST  Move Progressively  Finance Fixed Assets with Internal Cash Flows  Focus on Cash Flow Rather Than Profitability

31. SOME OTHERS REPORT…  Loss of revenue  Poor business models  Management/operational issues  Lack of capital  Credit/debt issues

32.  Lack of planning  Trying to make a hobby into a business  Inexperience in managing a small business  Poor record keeping and financial controls  There is a difference in oppurtunity and new idea  Dependence too much on a single client

33.  Poor selling techniques  Inferior quality customer service