1. KERRWIL IS GOING MOBILE KERRWIL IS GOING MOBILE

2. CONTENTS Introduction Going Mobile - What Does It Look Like? What Does This Mean To You As An Advertiser? Ad Sizes And Specifications Frequently Asked Questions

3. INTRODUCTION The electrical buyer and specifier you want to reach are going mobile and so are we! Readers of Electrical Industry News Week, Le monde de l’électricité en ligne, Canadian Electrical Wholesaler and Lighting Design and Specification are accessing our newsletters and sites more and more on their mobile devices. From tablets to smart phones our audience is active, and engaged. Ever increasing sessions, page views and time on site on all Kerrwil’s platforms are now being driven by increased mobile traffic. It hasn’t gone unnoticed that most new site designs published today are longer in length enabling and reacting to the demand to/and when scrolling through the page. As mobile devices become more popular, it’s becoming more commonplace for sites to opt for scrolling instead of linking as a means to display content, especially on their home pages. For this reason most phones today are adding dynamic and powerful scrolling controls. With our audience approaching 51% on mobile devices Kerrwil is again leading the way with its transition to ensure your advertising is seen and integrated into all that we do. Ads will be dramatic in their current size on our web sites when viewed on a computer or laptop and will weave themselves dynamically into and through our industry leading authoritative content on mobile devices. Unlike other websites, the new Kerrwil platform will ensure that your ads are not dropped to the bottom and lost.

4. GOING MOBILE – WHAT DOES IT LOOK LIKE?

5. Right Message, Right Audience, Right Time ENGLISH and FRENCH WHAT DOES IT MEAN TO YOU AS AN ADVERTISER? More Interaction More Engagement Increased Brand/Company Visibility And Awareness Increased ROI Ad Retains Priority Sequence

6. AD SIZES AND SPECIFICATIONS Ads can be changed monthly. All ads appear on both our Newsletter and Website. Ads to be provided in English & French.

7. FREQUENTLY ASKED QUESTIONS When Does It Launch? Electrical Industry Canada – Launch Date: October 6, 2015 Canadian Electrical Wholesaler – Launch Date: October 1, 2015 Lighting Design & Specification – Launch Date: October 8, 2015 How do I know what ad size to prepare? It’s simple, please refer to our Ad Sizes And Specifications chart – all the information you need is there! When do my ads have to be submitted? The process remains the same, artwork is required one week prior to deployment of the newsletter. What if I don’t have time to create the additional ad sizes needed to go mobile? The Kerrwil Team would be happy to assist you! For a minimum fee of $00.00 we will create the 2 additional ads sizes that you need – in both English & French. Ads created will be sent to you for approval.