1. 1 The A-magazine maintains its strong profile Credible High quality Relaxing Versatile Entertaining Educative Engaging Exciting Base: Readers of the magazines VG helg DB mag A-mag Reported: Amount of people who agree / partially agree with the statements

2. The A-magazine scores high on liking! Number in % of total amount of interviews: 575, 951, 1093, readers of all three magazines +1% -1%

3. 68 % of the A-magazine’s readers say that the magazine makes the newspaper better. To what degree do you experience that the newspaper is better because of the magazine? Number in % of selection: 575, 951, 1093, magazine readers +5% +1% 0%

4. 23 % of the A-magazine readers say that the magazine is an important reason for subscribing on the newspaper The A-magazine is an important reason for subscribing on Aftenposten Number in % of total amount of interviews: 240, A-magazine readers that subscribe for Aftenposten +4%

5. The readers use longer time on reading the A-magazine than reading D2 (Dagens Næringsliv’s magazine) How long time did you spend on reading the magazine? Number in % of total amount of interviews: 747, 320, readers of both the magazines

6. Among those who read both the magazines 71 % say they prefer the A-magazine Which of these magazines do you like the most? Number in % of total amount of interviews: 279. People who have read both the magazines, one of the 6 last editions