1. Georgia State Council Webinar July 9, 2015 Phyllis Shurn-Hannah, SHRM-SCP Northeast Region Field Services Director Rushe Hudzinski SHRM-SCP, SPHR, GPHR State Director Elect Sally Roberts SHRM-SCP, SPHR State Director

2. 2 Agenda ItemPresenterPosition WelcomeSally RobertsState Director Roll CallJudy SpencerSecretary Membership UpdatePaula KitchensMembership Chair SHRM Update Phyllis Shurn-Hannah Field Services Director Student MembershipEunice GloverCollege Relations State ConferenceRushe HudzinskiState Director Elect Government AffairsSarah LamarLegislative Director CalendarSally RobertsState Director Best Practices/UpdatesSally RobertsOpen

3. 3 Roll Call Judy Spencer, SHRM-SCP Secretary

4. 4 Membership Chair Paula Kitchens, SHRM-CP Membership Chair Paula P. Kitchens, PHR paula.kitchens@youramfcu.org P. O. Box 213089 - Augusta, GA 30917-3089 706-854-6155 x 1250 or fax 706-261-1222

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6. 6 Paula Kitchens SHRM-CP Membership Focus  Confirming your membership numbers with SHRM – Value: revenue & impacts your SHAPE: What is the $ amount chapters receive for each SHRM member?  Ways to Recruit Members – Request At Large List: How to find the form and appropriate use

7. 7 Phyllis Shurn-Hannah, SHRM-SCP Value of SHRM Membership  SHRM Update – CLIF due 1 month prior to the end of your fiscal programming year – 2015 Volunteer Summit, Washington, DC; November 19 th – 21 st – CLIF/SCLIF December 1, 2015 – Preferred Providers  Communicating the Value of SHRM Membership to your Chapter Members – Tool kit on the VLRC

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9. What is ? Understanding Your Value Proposition

10. Value is a Perception

11. “The message... is that no company can succeed today by trying to be all things to all people. It must instead find the unique value it alone can deliver to a chosen market.” Treacy and Wiersema, The Discipline of Market Leaders, page xiv

12. FEATURE Continuing Education Programs Certification Programs Members-Only Discounts Newsletter or eNewsletters Monthly Magazine/Journal Webinars Face-to-face lunches/dinners/meetings

13. FEATUREBENEFITS Continuing Education Programs Keeps you knowledgeable and relevant as a professional Certification ProgramsValidates your capabilities Members-Only DiscountsSaves you $$$$$$$ Newsletter or eNewslettersEasy access to timely information Monthly Magazine/Journal Covers the hottest topics and trends around in your area WebinarsConvenient learning at your fingertips Face-to-face lunches/dinners/meetings Networking with other professionals like you to discuss and solve common problems

14. FEATUREBENEFITSAVOIDANCE Continuing Education Programs Keeps you knowledgeable and relevant as a professional Missing out on essential knowledge for professionals Certification Programs Validates your capabilities Getting passed over for a higher position Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else! Newsletter or eNewsletters Easy access to timely information Wasting time searching for critical information Monthly Magazine/Journal Covers the hottest topics and trends around in your area Not being on top of major employer concerns Webinars Convenient learning at your fingertips Costs of travel, room and board for educational needs Face-to-face lunches/dinners/meetings Networking with other professionals like you to discuss and solve common problems Working in isolation on key issues that would benefit from multiple viewpoints

15. FEATUREBENEFITSAVOIDANCEEMOTIONAL DRIVERS Continuing Education Programs Keeps you knowledgeable and relevant as a professional Missing out on essential knowledge for professionals Gain confidence in your abilities Certification Programs Validates your capabilities Getting passed over for a higher position Becoming an authority in my field Members-Only Discounts Saves you $$$$$$$Paying too much somewhere else! Good steward of organization money Newsletter or eNewsletters Ongoing access to timely information Wasting time searching for critical information Allows you more time to spend on the things that really matter Monthly Magazine/Journal Covers the hottest topics and trends around in your area Not being on top of major employer concerns Being on the cutting edge of the profession Webinars Convenient learning at your fingertips Costs of travel, room and board for educational needs You can become an expert in a specific area Face-to-face lunches/dinners/meetings Networking with other professionals like you to discuss and solve common problems Working in isolation on key issues that would benefit from multiple viewpoints Making professional friendships that last a lifetime

16. How to Grow Prospective Members: – Run a member-get-a-member promotion – Encourage current members to bring a colleague – Get in touch with lapsed members −Reach out to local universities How to Grow Prospective Member List: Events and Promotions – Invite local employment attorneys to speak – Hold a value-driven webinar – Partner with other local associations – List your upcoming events online – Consider changing the time of an event Successful Practices

17. How to Grow Prospective Member List: Website and E-mails – Create an e-mail signup form/box. – Encourage your current email subscribers to share your emails – Include a “Subscribe” link – E-mail Signature How to Grow Prospective Member List: Social Media – LinkedIn messages. Search and message local HR professionals directly. Be professional and be personal. – Share content on your social media pages and encourage sharing Successful Practices

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21. 21 PARTNERING CAN MAKE THE DIFFERENCE!!!! External Organizations: Chamber of Commerce NAAAHR Hispanic MBA’s Black MBA’s Young Professional Organizations Internal Organizations: CLA’s State Councils Neighboring Chapters

22. Committee Members A committee is not just 1 person Membership co-chairs Retention Recruitment At-Large The more committee members the better Diverse committee members Age, race, disability, language, etc. Meetings: mix them up 22

23. 23 Eunice Glover College Relations Update

24. 24 State Conference Rushe Hudzinski, SHRM-SCP Exciting things are happening for YOUR Conference!  275+ Attendees Registered so far!  Discounted Rate through August 15 th.  We have over 40 amazing presentations to review (which is more than we anticipated) – some GREAT educational opportunities  Keynotes: Mark Byam, Andy Lorenzen, Marty Martenson, & Holly Aguilar  Complete Agenda will be posted by end of July  Sponsors, sponsors, sponsors! The more we have the more we can give you !! Please ask your business resource partners to be part of our event! Contact Sally or Rushe for sponsorship packets and information if needed.  Levels: $7500/ $5000/ $3500/ $1500/ $750/ $650 ( if returning)

25. 25  Now: – Coordinate Foundation Auction Item – Register for conference & hotel  Sunday, August 30 – 9:30am Fortune Forty/Membership Meeting – 1:30pm State Council Meeting  Throughout Conference – Introduce Speakers – Ambassadors for Conference Your Role at the State Conference

26. 26 Sarah Lamar Government Affairs Committee  Missing A-Team Member 3rd Congressional District – Lynn Westmoreland (Carrollton, Peachtree City, Newnan, Griffin, LaGrange, north of Columbus)  DC Fly In – Sept 15 - 16  Legislative Update

28. 28 2015 Calendar  State Council Meetings – Sunday August 30 1:30pmIn Person at Conference – Thursday, October 8 9am Webinar  Government Affairs Calls 9:30am – August 20 – October 15 – December 17  State Conference, Savannah – August 30, 31, September 1  DC Fly In – September 15 & 16  SHRM Volunteer Leader Summit – Nov 19 – 31, DC