1. How Google Works Extra Benefits Beating AdWords Google Analytics Mike Rhodes WebSavvy.com.a u

3. 80/2 0

8. Competitive bidding process $       $                  

9. extra benefits control costs testing keywords

11. control costs Only pay when someone clicks Cost per sale is very low Easily control costs (macro & micro) The better you get - the cheaper it is!

13. testing E. Haldeman-Julius Direct Mail: 5 books for $1 Sale based only on book title

14. Prostitution in the Modern World 129,500 Prostitution in the Ancient World 84,500 Mistresses of Today52,500 Women who have Lived for Love 24,000 The Evolution of Marriage20,000 Little Blue Book Titles

15. #1 3.75 % 0.64 % Want Amber Jewelry? Genuine Baltic Amber! Quality Jewelry at Great Prices AbbeysAtticJewelry.com Shop For Amber Jewelry Genuine Baltic Amber! Quality Jewelry at Great Prices AbbeysAtticJewelry.com

16. #2 3.69 % 0.28 % Solve Wooden Puzzles? Wooden Puzzles and Brain Teasers! Extensive Selection – Great Prices Frik-n-Frak.com/Wooden-Puzzles Frik-n-Frak’s Curio Shack Puzzles and Curiosities Check out our quality selection www.friknfrakscurioshack.com

17. #3 6.76 % 4.72 % Wire Puzzles Wire Puzzles from Simple to Hard! On Sale Now at Frik-n-Frak’s Frik-n-Frak.com Good at Wire Puzzles? All Handcrafted in the USA! On Sale Now at Frik-n-Frak’s Frik-n-Frak.com/Wire-Puzzles

18. #4 19.11 % 29.60 % Want Accordion Straps? High Quality Accordion Straps From $24.95 with free shipping! AccordionStrap.com Need Accordion Straps? High Quality Accordion Straps From $24.95 with free shipping! AccordionStrap.com

19. testing Tiny changes -> massive differences Domain Name Membership Site Topics for eClasses & Articles Title of next eBook or next Product

21. keywords

22. Number of Searches keywords

23. Show me the Money! keywords

24. Visitors tell us which are winners Spend more on the winners Optimize (SEO) the winners Use winners as article titles

26. Beating AdWords Relevance Great Ads Landing Pages Quality Score

28. Google Slap What is it? How to avoid it? What factors affect it?

29. Relevance

30. Great Ads Use Keywords from Group Headlines: Questions, Quotes Use Action verbs Keywords in Domain Name

31. Account Structure Account settings: billing, email, alerts Campaign #1Campaign #2 keywords AdGroup1 AdGroup2 AdGroup3 Lots of keywords

32. Account Structure Account: Pet Store Campaign: Cats ($5/day) Australia & NZ, Google Only Campaign: Dogs ($10/day) Australia, Google + Search Dog for sale Dog leads, dog collar Dog training dvd AdGroup: cat training AdGroup: dogs for sale AdGroup: dog extras AdGroup: dog training Cat training dvd Training cats dvd dvd train cat dvd training cats

33. Account Structure Account: Pet Store Campaign: CatsCampaign: Dogs Dog for sale Dog leads, dog collar Dog training dvd AdGroup: cats for sale AdGroup: dogs for sale AdGroup: dog extras AdGroup: dog training Cat training dvd Training cats dvd dvd train cat dvd training cats

35. Landing Page Checklist Unique, Relevant & Substantial Content Fulfil the Promise made in the Ad Easy to Navigate – Make it Easy! Domain: age + use of keywords Privacy policy, Terms of Use Clear call to action Minimal Ads

37. Quality Score Why important? What factors affect it? How to improve it?

43. Analytics You can’t manage What you don’t measure

44. The Sales Process – Where are the holes?

45. Where does the money come from?

46. How many Sales per Day?

47. Value per Visit, for each Ad Position

48. Thank You