1. IT and the Business Models Chp. 12 E-Business Models

2. Real-world and e-business models Type of models: Natural business from the real world is transformed into the Internet E.g. Mail order business (Amazon.com) Advertising (Google, Jubii) Native Internet business models – business models that are developed in the Internet world and are native to it E.g. Real Player Acrobat reader

3. Old business models table 12.2 p 227 Aerospace and defence Automotive Banking Chemicals Consumer products Engineering and construction Healthcare Education and research High Tech Insurance Media Mining Oil & gas Pharmaceuticals Public sector Retail Telecommunication Utilities

4. E-Business Models Table 12.1 p. 226 Rappa (2002) BrokerageCommunity AdvertisingSubscribtion InformediaryUtility Merchant Manufacturing

5. Relationship between the generic e- business models and the business model offering activities and org. resources Advertising model Merchant model Manufacturer model Subscription model Affiliate model Manufacturer model Brokerage model

6. Real-worls and e-business Models

7. Source “Making Sense of Business Models” Susan Lambert School of Commerce, Flinders University of South Australia SCHOOL OF COMMERCE RESEARCH PAPER SERIES: 03-10 ISSN: 1441-3906