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Chapter 5 E-business Strategy
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Different forms of organizational strategy
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Relationship between e-business strategy and other strategies
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A generic strategy process model
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Dynamic e-business strategy model
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Elements of strategic situation analysis for the e-business
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What happens where there is no e-business strategy?
Missed opportunities for additional sales on the sell-side and more efficient purchasing on the buy-side Fall behind competitors in delivering online services – may become difficult to catch up, e.g. Tesco, Dell Poor customer experience from poorly integrated channels
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Adoption steps of e-business services
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SWOT analysis for The B2B Company
SWOT analysis for the B2B company (Strength, Weakness, Opportunity, Threat) SWOT analysis for The B2B Company
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Elements of strategic objective setting for the e-business
SMART Specific Measurable Achievable Realistic Time Elements of strategic objective setting for the e-business
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Elements of strategy definition for the e-business
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Assessment of risk for market and product development for the B2B company
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Elements of strategy implementation for the e-business
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