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Published byBrittney Davidson Modified over 9 years ago
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Introduction of ShareWin Platform Dr. Shao, Lingshuang shaolsh@gmail.com
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Start from Stories In Dec, 2010, Milk Powder in Netherlands have been sold out, because of Chinese babies In Dec, 2008, Selfridges creats a new salse record: one million pounds in one hour, because of Chinese visitors In Sep, 2010, Chinese people bought 200 SMART cars via Internet within pre-set time Huge Requirements for High-quality Products in China !
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The Difficulties to Enter Chinese Market No parteners or channels Not farmiliar with policy and culture –do you know "8" means "fortunate"? Tedious formalities: logistics and clearance The most difficult part: whether the consumers love the products? Traditional way: ship and store the products to China, sell them via existing channels Huge Investment, High Risk!
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Requirement Collection Collect diverse reuirements and form them into unified and large-scale requirement Intgrated Distributor Reginal Distributor Retailers Clients Enterprise Solution: Large-Scale Booking
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How to Use ShareWin Platform STEP 1 : publish the products informationwith detailed quantity / price policy STEP 2: The call center / online advertisment will make channels know the product STEP3 : Channels will publish group booking info. Unified time Quantity rules ( lower limit and upper limit) STEP 4: When the group booking ends, platform will arrange the logistics and clearance for your products
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Booking V.S. Existing e-Business Model Existing Business Model (eBay, new egg …) –Advocating: Good Products, Lower Price – Result of Price competition: only the customers win Shrinks the profit of channels Shrinks the profit of manufactures, influencing the investment of R&D and marketing Large-scale Booking Model – Help manufactures: producing according to sales, cost down – Help Logistics: Packaged – With Internet, produce new value in current commercial and productive model Win-Win Solution for Stakeholders
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Other Products Finance supporting system for the channels Certification of Origin System Channel database Offline supportive systems –Experiencing Shops –Call center
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Infrastructures Wuhan Beijing Suzhou Guangzhou Chengdu Industrial Services, Call Centers and Data Center
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Resources of ShareWin Platform Supported by China central and local government Plentiful finiancing resource Media support Start from 800 incubators in China –ShareWin Platform has been adopted as an example e-business pattern recommended in incubators
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Thank You! Contact: shaolsh@gmail.com
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