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Published byDomenic Woods Modified over 9 years ago
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Osterwalder, A. et al (2009)
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An organisation serves one or several Customer Segments
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It seeks to solve customer problems and satisfy customer needs with value propositions
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Value propositions are delivered to customers through communication, distribution, and sales Channels
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Customer relationships are established and maintained with each Customer Segment
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Revenue streams result from value propositions successfully offered to customers
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Key Resources are the assets required to offer and deliver the previously described elements
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Some activities are outsourced and some resources are acquired outside the enterprise
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The business model elements result in the cost structure
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References Amit, R. and Zott, C. (2001) Value Creation in eBusiness, Strategic Management Journal, Vol 22. Hamel, G. (2000). Leading the Revolution. Boston, Harvard Business School Press. Osterwalder, A. and Pigneur, Y. (2002) An e-Business Ontology for Modelling e-Business, 15 th Bled Electronic Commerce Conference - e-Reality: Constructing the e-Economy, Bled, Slovenia, June 17-19, 2002. Osterwalder, A. et al (2009) Business Model Generation, self published. Tapscott, D., A. Lowi, D. Ticoll, (2000) Digital Capital - Harnessing the Power of Business Webs, Boston: Harvard Business School Press. Weill, P. and M. Vitale (2001). From Place to Space: Migrating to e-Business Models. Boston, Harvard Business School Press. Business School
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by performing a number of Key Activities
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SE Spectrum
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Sharing Economy
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Sharing Economy Opportunities
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