1. CCT 355: E-Business Technologies Class 9: Business Model Generation : Design and Evaluation

2. Administration Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.)

3. Business model as narrative What’s the story? Who is the audience? How do I effectively relay story to audience? How are future models represented? Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy

4. 5 Phases Mobilize Understand Design Implement Manage Your project = mostly the first three

5. Empathy Map What does customer see? What does customer here? What do they really feel? What do they do? What is source of customer pain? What is source of customer gain?

6. Designing models to meet needs Resource driven changes Offer driven changes Customer driven changes Finance driven changes Multiple changes

7. SWOT Review Strengths Weaknesses Opportunities Threats Strengths/Weakness – Internal Opportunities/Threats – External Strengths/Opportunities – Helpful Weaknesses/Threats - Harmful

8. Blue Ocean Eliminate Reduce Raise Create Cirque du Soleil example (and a few disagreements.)

9. In class assignment Quickly sketch out changes you’re proposing using the BMG model Pairing of groups – evaluate the other’s model using SWOT/Blue Ocean Note suggestions for improvement on others’ project.