1. Bronwen Evans, Program Manager Webinar April 28, 2008 2:00 – 3:00 PM Cigarette Litter Prevention Program 2009 Guidance for KAB Affiliates

2. The Guide to the program is at www.PreventCigaretteLitter.org Cigarette Litter Prevention Program

3.  Residents and businesses – Requires additional maintenance – Owners bear expense of cleanup around businesses  Community quality-of-life – Decline in tourism, foot traffic, business and housing development – Focus on “small” issues creates safer, livable communities – Recreation areas become less attractive The Costs of Cigarette Litter

4.  It causes blight and creates a sense of disorder  Cigarette butts don’t disappear  Harmful to waterways and wildlife Cigarette Litter and the Environment *Source: Clean Virginia Waterways

5.  Many smokers don’t consider their behavior littering – and some blame littering on a lack of ash receptacles Cigarette Littering Misconceptions  Since it’s small, “it doesn’t matter”

6. Implementing the Keep America Beautiful Cigarette Litter Prevention Program on average reduces cigarette butt litter by half!  Strategies: – Review and support anti-litter laws – Build public awareness – Install ash receptacles at transition points – Encourage the use of portable ashtrays How Can a Community Respond?

7.  Gather a Task Force  Assess needs and establish a budget  Kick-off Cigarette Litter Prevention Program  Evaluate impact by scanning (counting)  Sustain and expand the program How the Program Works

8.  City centers or downtown areas  Parks and recreation areas  Beaches, lakefronts or waterways  Roadways and highways  Special events – occurring over a period of time to allow for measurement Possible Program Locations or Venues

9. Program Components Distribute Pocket Ashtrays Place Public Service Ads Install Ash Receptacles Review Litter Laws

10. Ash Receptacles - NEWSFLASH Discounted rate for CLPP Grant Recipients!  on Smokers Outpost brand from Commercial Zone Products - www.commercialzone.com  http://preventcigarettelitter.org/DCI.pdf for the KAB order form http://preventcigarettelitter.org/DCI.pdf

11.  Roll out media  Place ash receptacles Program Kick-Off  Handout pocket ashtrays

12.  Conduct two scans  Conduct a Preliminary Scan before the Launch of the Program.  Re-scan any time from six weeks to three months after Launch of the Program.  Gauge public awareness – Track media coverage – Survey residents to measure public awareness Evaluate Impact

13.  Maintain existing program – Gather long-term support to keep it going  Grow the program – Expand to other priority areas – Enlarge reach of existing program Sustain and Expand

14.  Please visit the Resources section at www.PreventCigaretteLitter.org Program Resources – Updated!

15. Good luck with your 2009 CLPP! www.PreventCigaretteLitter.org  Review the Guide and the Resources Section  Report Scans online no later than Sept. 14 Questions? Send to Bronwen Evans, Program Manager at clpp@kab.orgclpp@kab.org